Marketing can change the world
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The Bank of Creativity, One Minute Brief (OMB) is designed to change the way people think about advertising and the way creatives (and creativity) work. OMBs gives creatives one minute to createconcepts. Are OMBs the answer to the creative agility conundrum, or do we still require a dose of due process? Nick and Stein IAS’ CCO Reuben Webb will discuss and debate agility in creativity. A One Minute Brief competition also will be set and the OMB community creatives and top B2B agency teams will be tasked with the challenge. The work will then be judged, and winner named in Part 2 of this event.
This live challenge and chat will look at the need for speed – and the positive impact it can have on the quality of creative thinking.
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The Bank of Creativity, One Minute Brief (OMB) is designed to change the way people think about advertising and the way creatives...
Unlike any other point in time in our history, brands today have a greater responsibility to use their platforms to create demonstrable change amid evolving socioeconomic climates. Alicia will share her perspectives and examples of how SAP has taken action for customers in response to Covid-19, racial...
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in their personal interactions, margins are razor-thin, and budgets continue to tighten. So, what does the future of martech...
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences...
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth being re-defined as businesses are being called on to contribute to much more than shareholder wealth? This panel...
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change and action. Yet, many of us are grappling with what actions should be taken. From eliminating conscious and unconscious...
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations? Especially now, when the rapid pace of disruption and transformation has been further accelerated by Covid-19, economic...
Join The Drum & special guests as we reveals the winners of The Drum Awards for B2B 2020.
