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Is data the future of B2B marketing?

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We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory issues, real-time marketing to the cookie conundrum, first-party data challenges to first-party opportunities, where should you focus your energy and resource? What’s the path to data coherence and competitive advantage? Hard questions, great panel!

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