Marketing can change the world
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations? Especially now, when the rapid pace of disruption and transformation has been further accelerated by Covid-19, economic uncertainty, environmental concerns, social unrest and divisiveness, why are some leaders rallying and others reeling? Tony Schwartz, CEO of The Energy Project and author of “The Way We’re Working Isn’t Working” will present strategies to fuel the best of who you are. He will share how energizing yourself and your organization at this critical juncture can shape a better future.
The talk will be followed by a live chat with The Drum CEO and co-founder Diane Young. Get ready to get fuel better!
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences...
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change and action. Yet, many of us are grappling with what actions should be taken. From eliminating conscious and unconscious...
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change matter more? Because as Bezos advises, you can build a business on ideas that won't change. So for our...
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory issues, real-time marketing to the cookie conundrum, first-party data challenges to first-party opportunities, where should...
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth being re-defined as businesses are being called on to contribute to much more than shareholder wealth? This panel...
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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision...
For the second part of ‘Creativity in the age of Agility’, Reuben and Nick will be joined by Isabel Sierra Leon de Gomez, the multi-award-winning global head of creative at Bloomberg. The triumvirate will both showcase and judge the submissions from the OMB community and B2B agency elites – name winner...
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting...
