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Work in BETA: the rising B2B decision makers

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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges and opportunities discussed in a new report by LinkedIn’s B2B Institute Work in BETA: The Rising B2B Decision Makers.
Join authors forecaster Lucie Greene, and GWI Global Head of Research, Jason Mander, with LinkedIn’s Ty Heath to discuss the first cohort of digital natives (21-40) to assume positions of seniority in business, to understand the trajectory of change around B2B decision making, and how companies and marketing leaders can plan for it.

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