Marketing can change the world
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in their personal interactions, margins are razor-thin, and budgets continue to tighten. So, what does the future of martech look like in the post-crisis world? Find out from this panel of martech legends.
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in their personal interactions, margins are razor-thin, and budgets continue to tighten. So, what does the future of martech...
In the year gone by, we all watched the world flatten. Engagement was narrowed to screen-to-screen interaction. Experiences were stripped of energy and humanity. Victoria will address what it means for all of us to reclaim and reconsider our human-ness—as marketers, as employees, as people living...
The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting...
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Marketers always want to know: "what will change?" But, Jeff Bezos says a more important question is: "what won't change?" Why does what won't change matter more? Because as Bezos advises, you can build a business on ideas that won't change. So for our...
MQLs. SQLs. SALs. B2B marketers are well versed in leads of all flavors and colors. In this session, let’s journey in search of the EQL – the emotionally qualified lead. The thesis gaining ground in B2B circles is that emotion can and should play a much larger role in B2B creative and content experiences...
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The Bank of Creativity, One Minute Brief (OMB) is designed to change the way people think about advertising and the way creatives...
Innovative. Agile. Resilient. Bold. Business and marketing leaders embrace these terms, but how are they embedding these qualities and behaviors in themselves and their organizations? Especially now, when the rapid pace of disruption and transformation has been further accelerated by Covid-19, economic...
We’re already up to our necks in data. So, what are the smart, achievable approaches to connecting with and staying close to customers? From intent data to privacy and regulatory issues, real-time marketing to the cookie conundrum, first-party data challenges to first-party opportunities, where should...
