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The pandemic has been the digital transformation accelerant of the decade, literally forcing businesses to do in months what hasn’t been accomplished in the decade prior. And forcing marketers to make their own full-on digital transformation push. At this digital inflection point that is affecting every sector, what progress has been made? And critically, as B2B businesses strive to transform, what is the role of culture, ethics and humanity? Some big questions will be answered in this session.
B2B has as much of a role to play in BLM as its consumer parts in adland. The industry recognizes the stunning lack of diversity in the advertising industry and the need for change... read more
What does the future of work look like? How do you shape, cement and leverage company culture through difficult times? From space and place, to culture and collaboration, to relevance... read more
Will Covid-19 be a tipping point for technology? History has proven that with any crisis, new opportunities and ways of doing things emerge. Meanwhile, businesses are limited in... read more
Digital acceleration is affecting every aspect of B2B marketing – from how creative and content experiences are imagined and delivered, to how digital channels are utilized with... read more
Agility. A watchword of marketing in this era. Can creatives rise to the agility challenge? Let’s set them a One Minute Brief competition!
Created by Nick Entwistle at The... read more
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2020 is a year of inflection; the pandemic, social justice, remote working, and the influence of technology on work and society have created many challenges... read more
As B2B marketers seek to pick up the pace of growth now and into the new year, what do their growth agendas look like? What are the measures and markers of growth today? How is growth... read more
Join Tom Stein, chairman and chief client officer from Stein IAS and Lynn Lester, managing director of events at The Drum as they recap on the key insights, trends and hotly debated... read more