Agency groups have made big investments and pursued strategic alliances with AI players, but open-source models could be another route to establishing an AI edge.
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Last month, the deodorant brand launched its first-ever TV ad, sharing its plastic-free mission. As marketing director Harry Symes-Thompson tells The Drum, however, communicating sustainability hasn’t always been his top...
Ad agencies can, at times, appear allergic to investing in themselves. Here’s some sage advice for winning your arguments with the finance department.
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Staff turnover is a puncture in the hull of many agencies. Three London indie shops hope that raising entry-level salaries to £30,000 can reverse churn figures.
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In search of lighter balance sheets, many agencies have cut learning and development budgets to the bone. As we find out, however, that’s a mistake that leads to higher staff churn.
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Choosing the right spot for a client catch-up or recruitment meeting isn’t simple. We continue our series on business, food and drink with a trip to sunny Florida.
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