The legacy of the Olympic Games on the out of home industry is explored in this thought piece, as Kinetic Worldwide's Nick Mawditt draws on key findings from a recent Kinetic report into the issue. The report assesses the contribution of consumer... Read more
Nokia has a diverse range of mobile products, tens of thousands of employees and a huge customer base spread across most of the world. Nokia wanted a social media insight solution that was global, accessible, and actionable and could communicate... Read more
This issue of The Drum features some of the best pieces of advice garnered from the creative industry, favoured ad moments and film clips from Thinkbox's Tess Alps and an interview with Harvest Digital MD Emma Wilson.
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Ideas are at the heart of this issue of The Drum, with a special edition of The Works showcasing the Assorted Nuts Project – a photographic celebration of some of the greatest creative thinkers in British advertising, including Sir John Hegarty,... Read more
For the brands fully at ease with social media, it is simply one part of their wider marketing strategy and they understand how to use it to their advantage and create measurable results.
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In analysing the different types of location-based marketing and drawing on recent findings into consumer use of mobile, Barratt provides an insightful guide to retail brands looking to utilise location-based technologies effectively. Read more
The findings from the five-year iPhone anniversary report questions whether consumers have an upgrade addiction, with 70 per cent of US respondents who currently own an iPhone planning to purchase the iPhone 5 and 89 percent intending to purchase... Read more