Insight - Social Media

Social Media

Report: Understanding paid and earned reach on Facebook

Understanding Paid and Earned Reach on Facebook examines the impact of paid media in relation to... Read more

Social commerce: Research reveals insights into the behaviour of the 'social shopper'

Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that... Read more

Creative Round-Up: Magnus Voll Mathiassen, Pentagram, Steven Bonner, Mash Creative, Akos Papp, Jessica Hische and Paul Buckley, Mother New York, Music, Pencil Studio, Love

Submit work to feature in the magazine and online Insight section. Contact Thomas@thedrum.com to... Read more

Report: Global Q3 growth in paid search marketing

The Kenshoo Global Search Advertising Trends report analyses the performances of paid search ads... Read more

Case study: the Guardian's Six Songs of Me campaign

The case study details the thought process behind the campaign, implementation of the strategy... Read more

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