Spending on TV, national and regional newsbrands, radio, cinema and direct mail all fell, according to AA/Warc report.
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Support for side hustles can help keep staff happy. But how should agencies get ahead of potential conflicts of interest?
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Agencies across the globe want to win new work through ‘land and expand,’ but chances don’t come along often. TBWA\MCR may have found a solution.
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A chaotic week in the lead-up to the trading update saw Mark Read firefight a bribery scandal in China and formally merge VMLY&R and Wunderman Thompson.
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Brands such as Revolve and Mella Cosmetics have already flocked to TikTok Shop, integrating their merchant sites, but what should others know before jumping in and building a TikTok Shop strategy?
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Still considered a specialist area, how can the industry persuade marketers to take podcast advertising more seriously?
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WPP’s mega-merger has thrown up more questions than answers. The Drum sits down with the execs who masterminded the move to find out what’s likely to happen to staff, offices and conflicting clients.
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Two studies released this week find brand marketers struggling to find commercial optimism – though key media spend patterns provide reason for encouragement.
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Marketing clients say they want straightforward, fast services from agencies. We straw-polled indie and network shops in the US, UK and Europe to see what solutions they’d come up with.
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Potential buyer Apax says taking marketing group off the stock markets will enable sustainable business growth. What would it mean for the business?
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It’s been a while since we’ve reported on a merger at WPP. Now VMLY&R and Wunderman Thompson – themselves the products of momentous mergers – are being consolidated as VML. Here’s why WPP is resuming its...
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Influencer-made content can now sit directly in Amazon ads and product pages, bridging e-commerce and influencer campaigns for GroupM clients.
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CMOs want work delivered yesterday. How should agencies set themselves up to meet that expectation?
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The agency’s newly appointed chief culture officer walks us through the plan to upend the structural prejudice that plagues US advertising agencies.
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A year and a bit since its acquisition by Canadian holdco Plus, Mekanism’s boss shares how it is looking to expand with a two-rail strategy.
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Saatchi & Saatchi and digital agency Collective explain how Epic Games’ real-time 3D creation tool is proving invaluable.
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The French agency group revised its revenue predictions upwards again, as boss Arthur Sadoun hailed media performance in the third quarter. We look at how it’s managed to buck industry trends.
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The UK specialist agency has rebranded and retooled its business model following buyout in February. Its new owners are hungry for growth, however.
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