Artificial intelligence has changed the face of search marketing, with marketers now able to use AI keyword generators to save time and get better results. We asked search experts for advice on how to use these new tools.
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Campaigners had urged agencies not to take part in the lucrative media review, warning that it would damage their reputations and implicate them in delaying climate action.
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Many companies that previously allowed employees a degree of freedom regarding where they worked are tightening the reins. Zoom was one of these (something that garnered a slew of mocking headlines) but Publicis Groupe was another. Is...
The image-sharing app is in the middle of its biggest-ever push to win over the hearts and minds of users and advertisers and recently unveiled a suite of new features and ad formats. But how can they be used?
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Despite large investments by big brands in multicultural marketing, Black agency founders say they’re not invited to compete for general market briefs. Though client referrals provide a way around, systemic change is required.
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We hear from Wunderman Thompson’s Cole Peterson about how the agency has come to utilize Google’s open-source TensorFlow software – and about its limitations.
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Pitching levies a heavy toll on advertising workers, but it’s integral to the agency business model. We ask bosses from the US and UK how they alleviate pressure on their teams.
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Agency leaders are hopeful that the gen AI big bang will lead to renewed demand for transformation services. But is the tech actually there? And will it change the minds of cautious clients?
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