The partnership – through which IPG will harness Adobe’s AI GenStudio – follows hot on the heels of similar efforts among advertising holding companies.
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Ogilvy UK was one of the standout agencies in this year’s World Creative Rankings. The leaders behind the business tell us how they’re connecting creative quality to commercial results.
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Rethink has been named the best creative agency in North America and, indeed, the world in The Drum’s World Creative Rankings. Strategy chief Sean McDonald explains how it’s improved both revenue and rankings.
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For the second year running, the German agency has been named the best creative shop in EMEA in The Drum’s World Creative Rankings. Partner and creative chief Alex Schill explains how it tethers creative wit to commercial growth.
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2023 figures show growth slipped at the US challenger group, but CEO Mark Penn is predicting a bumper 2024 with the anticipated election ’slugfest’ pushing up political ad spend.
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WPP boss Mark Read says the holding company’s 2023 figures show it weathered a tough year. However, analysts suggest there are still plenty of questions to be answered about operating models and AI.
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Consumer fads can allow new businesses to grow, but they can take smaller brands with them when shopping habits inevitably change. We ask agency experts how you can plan for the long term.
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In the latest installment of our series demystifying the industry’s many job titles, Amit Deshpande – chief marketing science officer at Omnicom agency Rapp – unpacks his role.
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Chief marketing officers at Wild Deodorant and the cosmetics group Brand Agency London share their trials and tribulations with the live shopping platform.
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