The Drum catches up with a cross-section of recruitment experts to determine the trends and key issues facing the industry at the moment, from the growing influence of social media on recruitment to the growing need for digital expertise across... Read more
It’s been relatively quiet on the pitch front lately, but with the Olympics now over we’re expecting the next few months to see a spike in agency reviews. In the meantime we take a look at the latest pitch activity, from Air New Zealand’s global... Read more
In this issue of The Drum, we take a look at the result of our recent Fauxlympics competition, which invited 'creative athletes' to submit their tongue-in-cheek spoof ads in the wake of restrictive LOCOG regulations around Olympic marketing... Read more
This issue’s cover story delves into the barren landscape of dead brands, exploring the ideas behind the Museum of Failed Products and taking a look at what marketers can learn from brands that have been left on the shelf.
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It was a momentous day on a global scale. It was 18 May, the day of Facebook’s IPO and the anticipation of what this could mean for digital communications businesses hung thick in the ether as digital marketing agency owners gathered to discuss... Read more
This issue’s cover story takes a look at Raw: Pervasive Creativity in Asia, a new book almost two years in the making, which has been launched by Ogilvy’s David Mayo and Kunal Sinha. The book celebrates the everyday creativity and ingenuity to be... Read more