Agencies and advertisers are exploring the viability of virtual production methods. We explore why almost all the early movers have invested in one key software over another.
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Employers want to return to pre-2020 working culture, but the pandemic disrupted the social lives of many offices. At Droga5, leaders hope the perfect pub can placate punters.
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With the advertising slowdown at Twitter and Meta, Reddit has been ready to swoop in for SMEs, but there’s a knack to the platform worth learning. Here it is.
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The first recruit in a new market, especially one far from home base, can set an agency up for success or failure. We asked experts who’d been through the process how to choose wisely.
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More than ever, brands are looking to create content, not just ads, to reach audiences. We look at how UK broadcaster Channel 4 has been working with brands to produce digital content, with an employment series for KFC and a Christmas show for...
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For our Deep Dive into The New Retail Landscape, we take a look at what the industry’s biggest players are doing in the retail media space and quiz analysts and agency bosses about what lies ahead.
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The Japanese holding company issued a profit warning in its Q3 results as the proportion of revenue from customer transformation and technology (CT&T) fell – despite a long-standing push to devote business to digital transformation.
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As agency groups compete to take an edge in the retail media space, how can challengers and indies recruit top talent?
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The experiential experts know how to unlock imaginations. This is how you build it like Lego.
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S4 Capital’s chief discusses Media.Monks’ results, tech spending, prospects for 2024 and potential of AI.
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The firm recorded negative net revenue growth for the year to date – and signaled more job losses are due in the coming months.
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The holding company’s Middle East business has partnered with a UAE-based tech firm to develop a new Arabic-language AI tool.
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As more and more advertising spend is directed towards digital media, agencies face an uphill battle pitching for higher levels of investment. We speak to indie and network leaders about how they approach the problem.
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Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.
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Stagwell is the latest agency group to record falling revenues this autumn. Company chairman Mark Penn explains what’s going on.
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Agency leaders are optimistic following positive earnings reports at Meta and Snap. Analysts say they shouldn’t hold their breath.
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An innovative game built by Wunderman Thompson with a TikTok filter has generated significant organic results for Duracell. We explore this unlikely success story.
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The US holding company hopes its cash deal for Flywheel will give it a bigger chunk of e-commerce and retail media spending.
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