Interpublic Group plans to build up its healthcare ‘accelerator’ business in Europe this year. Executives at the nascent division explain how they plan to cross the Atlantic.
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Princes picked Lucky Generals to handle its seafood brand account at the end of 2022. How does the agency plan on helping the firm market through the recession?
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From disengaged stakeholders to patronizing board members, the ad industry execs in charge of controlling their companies’ environmental impact can often have their work cut out for them. We find out how it’s not always easy being...
As part of The Drum's Deep Dive into all things out-of-home, industry leaders and activists weigh in on the sustainable capabilities of the medium.
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A class-action suit claims that Yuga Labs – creator of the famed Bored Ape Yacht Club NFT series – used celebrity promoters to dupe “unsuspecting investors.” Legal experts break down the prospects of the case and how...
As the British agency looks to scale up in the US, Adam Hasemeyer believes there’s enough demand for digital transformation to see the group through economic decline.
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Agency executives are having a change of heart when it comes to helping promote cryptocurrencies, getting stricter with payment terms and even walking away altogether.
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Oliver’s chief people officer Amina Folarin will take the reins of the UK business early in 2023. She believes more agency leaders could learn from her atypical route to the top.
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Four bosses who set up shop during the 2008 financial crash tell their stories and explain why the current economic crisis shouldn’t put would-be founders off taking the plunge.
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