Yes, de-influencing is a thing and like it or not it’s here to stay. On TikTok alone, the hashtag #deinfluencing has over 100 million views and counting.
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As the West’s suspicion of the app heightens, advertisers will have to decide if their new favorite media channel is worth the risk. The Drum reveals which brands will have the hardest time coming off of TikTok.
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Baby Boomers and Gex Xers may have the most disposable income, but they are often overlooked on social media since younger generations have all of the flash.
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There is a reason why Kleenex is the number one selling facial tissue brand in the world – brand salience. When runny noses make an appearance, Kleenex is top-of-mind for most consumers.
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Though holding companies are changing their approach, none of the six biggest agency groups in advertising currently publish their worldwide gender pay gaps.
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Content creation and consumption are rapidly evolving in an attempt to generate more authentic information for consumers. User-generated content (UGC) has made an indelible mark upon people who seek out brands worthy of their trust and money....