The Drum breaks down Greenhouse Gas Protocol, the meaning of Scope 1, 2 and 3 emissions, and how they pertain to the advertising and marketing industry.
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Though Dentsu’s most recent results leave plenty to be desired, its grand restructuring project continues apace – with Merkle’s data business at its heart. We take a look as part of our Data and Privacy Deep Dive.
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For The Drum’s Data and Privacy Deep Dive, we ask data experts at Accenture Song, VCCP, Acxiom, Carat and Space & Time about their predictions for 2023.
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From Blockgraph to Open ID to IFA and seller-defined audiences, we look at the best privacy-focused ID solutions on the market as part of The Drum’s Data & Privacy Deep Dive.
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Agency responses to a recession will rest on the shoulders of their chief financial officers – a powerful but often misunderstood role. We catch up with CFOs at MSQ, Stagwell and St Luke’s to demystify the job.
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Marketers will find festive cheer in short supply as they read the latest global trends report published by Warc, with 95% bracing for the fallout of a looming recession amid spiraling inflation.
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Audiences are increasingly turning to connected TV (CTV) to watch live sports and entertainment, but with increased demand comes huge infrastructure pressures on programmatic ad serving. Experts paint a pessimistic outlook for a scaled solution...
In the run-up to Cop27, The Drum sat down with Anna Lungley, chief sustainability officer at Dentsu, to hear about the biggest challenges facing the advertising and marketing industry when it comes to climate change.
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We find out what retaining the armed forces’ creative account means for the Next Fifteen-owned collective formed from merger of Engine Creative and Odd.
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