Authenticity: it’s something that consumers expect from content creators – and something brands often fail to convey in creator partnerships. Here are four points to remember about influencer marketing from experts at Advertising Week....
The streaming service has revealed its hotly-anticipated ad product and dropped a 30-second teaser pre-roll. We ask marketers what they make of the ad experience.
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The most powerful influencers in a community aren’t the most obvious, but it’s in a marketer’s best interest to find out who will mesh best with their brand, says Coltrane Curtis of Team Epiphany.
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As the industry’s biggest groups buckle under the strain of freelance staff costs, we look at how agencies should respond to the new staffing status quo.
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Continuing our Globalization Deep Dive, we catch up with Ogilvy’s global creative network lead to hear how he and the OpenX team plan on fulfilling WPP’s promises to its mega-client.
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British high street retailers are making inroads in the historically hard-to-enter US market, but what does it take to sell a UK fashion brand across the pond? We take a look as part of our Globalization Deep Dive.
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A trend towards tighter immigration rules in the US, UK and Singapore has exacerbated agency recruitment efforts. For our Globalization Deep Dive, we look at how this could push rival cities such as Amsterdam to the fore.
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Web3 may be global, but there are lots of particular local attitudes towards this new tech. As part of our Globalization Deep Dive, we look at how five different countries have been embracing and deploying web3.
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