Having held its hands up about previous sustainability shortcomings, the eyewear brand’s chief marketer tells us how it now communicates supply chain improvements to customers and avoids running the risk of greenwashing.
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The Britvic-owned squash’s brand director talks us through its new visual identity and explains its plans to “modernize” the brand as it looks beyond Wimbledon.
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Media, privacy and tech experts explain the promise – and limitations – of AI applications in ad targeting and measurement, as part of The Drum’s week-long deep dive into all things AI and web3.
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Forget Bard, Ernie and ChatGPT, whatever happened to Watson? For our Tech Takeover deep dive, where we’ll be covering everything from AI to web3, we revisit the first mover in AI for marketers.
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As part of our Tech Takeover deep dive, where we look at everything from AI to web3, we consider the barriers to entry for agencies wanting to use virtual production to make cheaper and more sustainable ads.
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Media.Monks, R/GA, Ogilvy and Dept are developing ethical guidelines for how they use generative AI. The approaches differ but the consensus is that the rules are needed as soon as possible. Here’s where they’re at.
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Future 50 inductee Tia Sherwood is senior brand manager at Liquid Death. Here’s how saying ‘yes’ enabled her to lead the marketing charge of the world’s most unorthodox water brand.
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Future 50 inductee Fatima Ansari is a global senior copywriter at Publicis One Touch. She tells us how she’s navigating a new home and the challenge posed to copywriters by AI applications.
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Future 50 inductee Danny Gardner is the analytics manager and the US and North America social intelligence lead at Haleon. He tells us how he switched from the US Treasury to a career in brand marketing.
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Rebranding a company is more than a topical facelift, it is a concentrated strategy to keep its position in the marketplace and remain relevant for the future.
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Future 50 inductee Jesper Andersson is a managing partner at Nord DDB. He tells us how he rose from intern to a senior position in just three years.
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