Customer-centricity is like a Jenga game. Your target audience is the foundation, the bottom few layers. If these layers aren’t solid and thoughtfully built then the tower is likely to fall.
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We explore which European, Middle Eastern and African agencies led this year’s World Creative Rankings, the definitive guide to advertising’s most creative companies and people.
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After top client Coke doubled down on AI, WPP’s CEO brushed off the potential impact the tech will have on its creative businesses at its earnings update.
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While the younger generations may be top of the pack for social change, all demographics are taking more responsibility for their environmental footprints and expect companies to do the same.
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After years of sales decline, the M&S clothing and home division has reported record results. We look at how it is gaining back ground on its rivals.
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