The internet is an area engaged by every marketer across the world. Yet this space is also being touted as the battle ground for the next world war. How would this effect life and work as we know it? And what can we do about it?
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In this feature article, Graham Freeman at Five By Five argues that social media, far less being just a marketing tool, is about the way companies should be communicating across every part of their business. He explains brand tool kits should be... Read more
In this feature article, The Drum speaks to a cross-section of agencies in the North East to establish the face of the creative sector there and find out why the creative industries in the area are flourishing. Read more
Legislation set to hit the UK could see individuals put away for up to ten years if they are found guilty of offering what could be described in anyway as a ‘bribe’. In an industry that has long operated on a system of discounts, deals and... Read more
The Drum travelled to Claremont in the south of France to meet Michelin’s head of brand Claire Dorland-Clauzel, the first woman to sit on the famous tyre brand’s board. While the famous Bibendum character is quite obviously at the heart of the... Read more
The retention of customers and the creation of customer loyalty is a huge driver of profits. If an organisation were able to increase customer retention by just 1%, such an improvement would have a significant impact on profitability.
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Look. It’s not a new debate, but it is one that is not going away. In the last decade alone, and through the real boom of the internet, the print industry has been hit. Hard. Mergers, investment, take-overs, undercutting, raised service... Read more
The ability to persuade visitors to commit to an online purchase relies on many factors on your website - but often the subtle qualities of good usability are overlooked. In the article Stephen Hunter spells out what these qualities are Read more
This is stuff a good marketer really needs to be aware of: people living in council or social housing have a predilection towards TV programmes reflecting traditional communities - soap operas in particular. Their private housing counterparts,... Read more