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Volkswagen (VW)

Latest marketing and advertising news for Volkswagen (VW), including insights and opinions.

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Volkswagen forced to U-turn on ‘Voltswagen’ April Fool’s rebrand after duping media

New Year Honours: The Drum editorial team's campaigns of 2019

Volkswagen says goodbye to the Beetle with animated ode

The Drum Search Awards

Five misconceptions search marketers should be talking about

Philadelphia and Volkswagen first to fall foul of ASA's gender stereotyping rules

Volkswagen celebrates moon landing with Bowie-scored ad looking toward an electric future

Volkswagen supports classrooms with $1m DonorsChoose.org donation

Volkswagen (VW)

Once its mea culpa media blast settles, VW plans to re-electrify its counter-culture roots

People on the Move

Toby Pschorr appointed as first CEO of Voltage, DDB's Volkswagen agency

Volkswagen (VW)

Volkswagen to invest more into ‘electric’ brand in China

PMG, Starcom, Carat, PHD UK, Fever PR: The Drum Marketing Awards 2019 winners

The Drum Marketing Awards

Taylor Herring, AMV BBDO, Birds Eye, Beano: The Drum Marketing Awards 2019 winners

business on the move

Volkswagen US assembles bespoke WPP team with Johannes Leonardo at helm

Meet The Drum Search Awards 2019 judges: Bing, Lego, Volkswagen, Missguided

Search driven by AI: The Drum Search Awards 2019 jury gazes in the crystal ball

Volkswagen (VW)

WPP wins VW North America as car maker cuts its advertising network

Volkswagen creates tongue-in-cheek ad to promote latest model

Volkswagen (VW)

Volkswagen's story of a clumsy son and nervous father banned for encouraging dangerous driving

Volkswagen (VW)

Consumer watchdog Case renews campaign to keep faulty VW vehicles off American streets

Volkswagen takes Pandora’s programmatic offering for a test-drive

UK Top Shazamed Ads: Volkswagen knocks Rightmove out of the charts

What do New York City consumers think of Super Bowl ads?

Kate Howe: the transformation of Volkswagen shows us how to make the agency elephants dance

UK Top Shazamed Ads: Haven Holidays still on top while Missguided leaps in at number two

UK Top Shazamed Ads: Suzuki enjoys the ride into second place

VW heads back to the 60s for latest campaign to showcase its People First Warranty

Ad of the Day: Volkswagen tackles family conflict and loss at the wheel of a Beetle

How brands have been embracing ‘bad’ over the years

Volkswagen 'rules the road' in 21-day Instagram scavenger hunt for 2018 Tiguan campaign

Ad of the Day: Volkswagen enlists blind photographer Pete Eckert for luminous Arteon shoot

The kid from Volkswagen’s 'The Force' Super Bowl ad now advocating on child healthcare

The Drum Network

Radical transparency is not the answer to broken consumer trust

Volkswagen (VW)

Volkswagen UK hires Nissan's Geraldine Ingham as head of marketing

Volkswagen (VW)

Volkswagen's media boss on why he no longer asks media agencies just to 'save money' but to...

Volkswagen (VW)

UK Top Shazamed Ads: Volkswagen, B&Q, Deezer and Virgin Media enter the chart

Volkswagen (VW)

Volkswagen's autonomous concept car arrives on the button