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Volkswagen (VW)

Latest marketing and advertising news for Volkswagen (VW), including insights and opinions.

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Volkswagen's story of a clumsy son and nervous father banned for encouraging dangerous driving

Consumer watchdog Case renews campaign to keep faulty VW vehicles off American streets

Volkswagen takes Pandora’s programmatic offering for a test-drive

21 February 2018

UK Top Shazamed Ads: Volkswagen knocks Rightmove out of the charts

06 February 2018

What do New York City consumers think of Super Bowl ads?

31 January 2018

Kate Howe: the transformation of Volkswagen shows us how to make the agency elephants dance

30 January 2018

UK Top Shazamed Ads: Haven Holidays still on top while Missguided leaps in at number two

23 January 2018

UK Top Shazamed Ads: Suzuki enjoys the ride into second place

16 January 2018

VW heads back to the 60s for latest campaign to showcase its People First Warranty

13 October 2017

Ad of the Day: Volkswagen tackles family conflict and loss at the wheel of a Beetle

05 October 2017

How brands have been embracing ‘bad’ over the years

21 September 2017

Volkswagen 'rules the road' in 21-day Instagram scavenger hunt for 2018 Tiguan campaign

15 September 2017

Ad of the Day: Volkswagen enlists blind photographer Pete Eckert for luminous Arteon shoot

The kid from Volkswagen’s 'The Force' Super Bowl ad now advocating on child healthcare

The Drum Network

Radical transparency is not the answer to broken consumer trust

Volkswagen UK hires Nissan's Geraldine Ingham as head of marketing

Volkswagen's media boss on why he no longer asks media agencies just to 'save money' but to...

UK Top Shazamed Ads: Volkswagen, B&Q, Deezer and Virgin Media enter the chart

Volkswagen's autonomous concept car arrives on the button

Skoda’s path to premium credentials starts with Bradley Wiggins-fronted ad

06 February 2017

Volkswagen's crowning of world's top car maker a triumph for crisis PR strategy

02 February 2017

Volkswagen targets 'pay as you go' drivers with Uber-style digital division

06 December 2016

Volkswagen embraces nostalgia to rebuild brand trust with ad requesting VW memories

09 November 2016

Samsung, VW, Wells Fargo and Chipotle are brands in buzz crisis

12 October 2016

The power of honesty in advertising and why your brand should flaunt its flaws

21 September 2016

VW’s keyless entry systems can be hacked

Sales of Volkswagen-branded cars tank 83% but bosses vow 2016 will be a 'transitional year'...

Mitsubishi Motors admits rigging fuel efficiency in its cars since 1991

1959: VW changes the course of advertising with its ‘Think Small’ campaign

2011: Volkswagen helps pint-sized Darth Vader feel the force

Volkswagen US CEO Michael Horn resigns 'effective immediately' just six months after emissons...

Volkswagen drops 'Das Auto' slogan as it announces re-branding initiative

23 December 2015

Disgruntled Volkswagen owner creates own van ad to encourage others not to buy one

11 December 2015

Greenpeace takes aim at VW with Halloween ad calling for affordable electric cars

30 October 2015

Ex BP head weighs in on VW woes: ‘With these big crises, you have to overreact’

27 September 2015

Volkswagen's brand and comms crisis: where did it go wrong?

23 September 2015