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See the best Uefa Women’s Euro 2022 ads

By Taruka Srivastava | Freelance journalist

July 6, 2022 | 6 min read

Welcome to The Drum’s round-up of all the best Uefa Women’s Euro 2022 ads.

Uefa Women’s Euro 2022 will be the 13th edition of the Uefa Women’s Championship, the quadrennial international football championship organized by Uefa for the women’s national football teams of Europe.

From July 6-31, the tournament will see 16 countries participating. The matches will be played in 10 stadiums in eight cities: Brighton and Hove, Leigh (Designated as ‘Wigan and Leigh’ by Uefa), London (2 stadiums), Manchester (2 stadiums), Milton Keynes, Rotherham, Sheffield and Southampton.

Uefa Women's Euro 2022 campaigns

Watch the best campaigns around the Uefa Women’s Euro 2022

The current sponsors of the tournament include Booking.com, Euronics, Grifols, Heineken, Hisense, Just Eat Takeaway.com, Walkers (PepsiCo), Visa, Volkswagen, Adidas, Hublot, Nike, TikTok, Lego, LinkedIn, Pandora, Starling Bank and Gillette Venus.

Here are the best ads we’ve picked out...

Nike

Nike

Members of the England Euros team were projected on to London monuments as part of Nike’s campaign. Star players Leah Williamson, Lucy Bronze, Demi Stokes, Keira Walsh, Georgia Stanway and Lauren Hemp were splashed across landmark locations looking like superheroes.

Never Settle, Never Done

Nike is putting its best foot forward for a new campaign for the Uefa Women’s Euro 2022 that surfaces some of the biggest names in the sport alongside up-and-coming greats.

‘Never Settle, Never Done’ has been conceived by W+K London to portray the sport in a new light, showcasing the confidence, speed and technical ability shown by women on the top of their game as they prepare to be thrust into the limelight this summer.

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Heineken: ‘12th Woman’

Euro 2022 sponsor Heineken roped in Ellie Taylor, Harry Redknapp, AJ Odudu, Karen Carney and Jermaine Jenas for a campaign that tackles gender bias and stereotypes in football. Read more here.

Visa: ‘Team Talks’

Visa unveiled its ad campaign for the Uefa Women’s Euro 2022, focusing on the positive impact team sports can have on female entrepreneurs. Read more here.

Booking.com: Pitch View Penthouse

Pitch View Penthouse

As the official accommodation booking partner of Uefa Women’s Euro 2022, Booking.com teased a football-themed penthouse that will soon be bookable as a one-night-only sleepover experience at the final on Sunday July 31. Read more here.

LinkedIn: ‘Follow In Her Footsteps’

As part of its national sponsorship of the Uefa Women’s Euro 2022 tournament, social networking site Linkedin and agency partner VCCP launched a campaign highlighting the importance of role models within all aspects of life – on and off the pitch. Read more here.

TikTok

TikTok

Uefa Women’s Euro 2022 global sponsor TikTok roped in pundits and creators including BBC presenter and former England defender Alex Scott, Lionesses Mary Earps and Beth Mead, Swiss forward Alisha Lehmann and freestyle football world champion Liv Cooke to create content around the competition.

Dettol: ‘Matchday Rituals’

England team partner Dettol highlighted how matchday rituals are part of the game in its latest spot.

Hisense: ‘Remember the Name’

Hisense aims to contribute to the substantial growth and professionalization of women’s football, inspire and support female players and fans who are enthusiastic about the sport, and bring more attention from the masses to the accomplishments of female athletes with the #RemembertheName campaign.

Volkswagen: ‘#NotWomensFootball’

Volkswagen, official Mobility Partner of the Uefa Women’s Euro 2022 and the German Football Association (DFB), is pointing out the inequalities that exist within football as the tournament kicks off. The focus is on the provocative hashtag #NotWomensFootball, with the aim of triggering a discussion around the topic of equal opportunities. The hashtag will be on display for the first time across the LED displays at the opening match between England and Austria.

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