Read our new manifesto

Skip to content

universal

Latest marketing and advertising news for universal, including insights and opinions.

Never miss a beat, sign up to your newsletter

Licence to create: Bond studios ask creatives to make their mark on 007 franchise

23 December 2019

The Drum Design Awards

Big brands fight while small ones change the game: The Drum Design Awards finalists revealed...

17 April 2019

Roll of honour: what makes a winner at The Drum Out Of Home Awards

23 July 2018

Bold kids looking for adventure are featured in new campaign for Universal Parks & Resorts

20 February 2018

Outdoor Advertising

The best of digital OOH: WCRS, DOOH.com, MediaCom UK, Kinetic Worldwide and more pitch in

19 October 2017

Newly launched Will Packer Media acquires creative and tech agency Narrative

25 July 2017

Universal Pictures ties with Devicescape for proximity marketing movie promotions

20 June 2017

LA Galaxy StubHub Stadium marries sports and entertainment in Universal Studios partnership

19 June 2017

Arsenal players to star in marketing campaigns for upcoming Universal Pictures releases as...

19 June 2017

Entertainment marketing: movies, TV, music and gaming

Making a 'day' of movie marketing efforts

30 May 2017

Universal and Tencent sign major licensing deal to accelerate Chinese music market

16 May 2017

Ad of the Day: Xfinity pranks couple with a really Fast and Furious joyride

29 March 2017

Dodge leads the ad charge for Universal Pictures' The Fate of the Furious

29 March 2017

Entertainment marketing: movies, TV, music and gaming

The Movie Marketing Blog: Castrol and The Fast and the Furious come together for ice driving...

24 March 2017

50 Shades of Grey

Facebook Messenger now has a straight-to-the-point Christian Grey chatbot who will sext users

22 February 2017

Viewers stand to attention for 50 Shades Darker 360 video ads

21 February 2017

the fast and the furious

Universal takes the Fast and Furious brand on the road as a live event

08 February 2017

Pitch Perfect 3 and WhoHaha call on aspiring creators to take part in #GoPitchYourself challenge

05 January 2017

The Movie Marketing Blog: Universal begins its own cinematic universe with first trailer for...

06 December 2016

Hollywood studios looking to make films available in homes two weeks after cinema release

02 December 2016

The Drum Network

Think Jam partners with offline publicity house RKP Media to offer full service campaigns

12 August 2016

Bailey Lauerman hires former movie marketer Erica Lee to head up media strategy

08 August 2016

Review: 'Ray' redefines the possibilities of a universal remote for your entertainment

30 June 2016

Say hello to Studio+, a premium ‘Netflix for mobile’ that wants to tackle American content...

19 April 2016

Universal becomes first brand to trial Twitter’s video ad offering First View in the UK

01 April 2016

Straight outta Compton

Facebook screens customised Straight Outta Compton trailers for white audiences

18 March 2016

DigiTrust returns to the fore with a renewed pitch to publishers

16 March 2016

Secretary of state John Kerry meets Hollywood studio heads to change ISIS narrative

18 February 2016

How brands embraced Back to the 'Future Day,' by Marty McFly Jr.

22 October 2015

Back to the Future

Universal Pictures promotes Back to the Future 30th edition with Jaws 19 homage trailer

06 October 2015

Comcast takes majority stake in Universal Studios Japan in globalisation strategy

28 September 2015

Need to Know – The latest US media & marketing news: Snapchat CEO likened to Sir Martin Sorrell,...

15 June 2015

Visit Super Mario Land? Nintendo leases character rights to Universal for theme parks

08 May 2015

Snapchat nixes Brand Stories, original ad platform

14 April 2015

Facebook’s Nicola Mendelsohn reveals 350m ‘stickers’ are shared daily as she highlights brand...

19 March 2015

People on the move: hires and departures at Universal, Morrisons, American Apparel and more

27 February 2015