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Latest marketing and advertising news for universal, including insights and opinions.

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Big brands fight while small ones change the game: The Drum Design Awards finalists revealed...

Roll of honour: what makes a winner at The Drum Out Of Home Awards

Bold kids looking for adventure are featured in new campaign for Universal Parks & Resorts

20 February 2018

The best of digital OOH: WCRS, DOOH.com, MediaCom UK, Kinetic Worldwide and more pitch in

19 October 2017

Newly launched Will Packer Media acquires creative and tech agency Narrative

Universal Pictures ties with Devicescape for proximity marketing movie promotions

LA Galaxy StubHub Stadium marries sports and entertainment in Universal Studios partnership

Arsenal players to star in marketing campaigns for upcoming Universal Pictures releases as...

Making a 'day' of movie marketing efforts

Universal and Tencent sign major licensing deal to accelerate Chinese music market

Ad of the Day: Xfinity pranks couple with a really Fast and Furious joyride

Dodge leads the ad charge for Universal Pictures' The Fate of the Furious

The Movie Marketing Blog: Castrol and The Fast and the Furious come together for ice driving...

Facebook Messenger now has a straight-to-the-point Christian Grey chatbot who will sext users

22 February 2017

Viewers stand to attention for 50 Shades Darker 360 video ads

21 February 2017

Universal takes the Fast and Furious brand on the road as a live event

08 February 2017

Pitch Perfect 3 and WhoHaha call on aspiring creators to take part in #GoPitchYourself challenge

05 January 2017

The Movie Marketing Blog: Universal begins its own cinematic universe with first trailer for...

06 December 2016

Hollywood studios looking to make films available in homes two weeks after cinema release

02 December 2016

The Drum Network

Think Jam partners with offline publicity house RKP Media to offer full service campaigns

Bailey Lauerman hires former movie marketer Erica Lee to head up media strategy

Review: 'Ray' redefines the possibilities of a universal remote for your entertainment

Say hello to Studio+, a premium ‘Netflix for mobile’ that wants to tackle American content...

Universal becomes first brand to trial Twitter’s video ad offering First View in the UK

Facebook screens customised Straight Outta Compton trailers for white audiences

DigiTrust returns to the fore with a renewed pitch to publishers

Secretary of state John Kerry meets Hollywood studio heads to change ISIS narrative

18 February 2016

How brands embraced Back to the 'Future Day,' by Marty McFly Jr.

22 October 2015

Universal Pictures promotes Back to the Future 30th edition with Jaws 19 homage trailer

06 October 2015

Comcast takes majority stake in Universal Studios Japan in globalisation strategy

28 September 2015

Need to Know – The latest US media & marketing news: Snapchat CEO likened to Sir Martin Sorrell,...

Visit Super Mario Land? Nintendo leases character rights to Universal for theme parks

Snapchat nixes Brand Stories, original ad platform

Facebook’s Nicola Mendelsohn reveals 350m ‘stickers’ are shared daily as she highlights brand...

People on the move: hires and departures at Universal, Morrisons, American Apparel and more

27 February 2015

Universal Pictures pairs up with Yahoo for Fifty Shades of Grey Tumblr campaign

12 February 2015