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The Sun

Latest marketing and advertising news for The Sun, including insights and opinions.

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How in-housing media is helping The Sun up revenues and readership

31 January 2019

How The Sun built an 800,000 reader database through its integrated promotions strategy

21 January 2019

Audience targeting is the future of social media: Finalists for The Drum Social Buzz Awards...

24 October 2018

Overheard at Advertising Week Europe and in The Drum & The Sun Arms...

Debates, retrials and pie 'n' mash: where you need to be during Advertising Week Europe

27 February 2018

Scottish Sun editor on how print prudence can improve digital reporting

01 February 2018

The Sun makes landmark breakthrough in identifying print readers after 500,000 sign up for...

25 January 2018

The Sun pre-tax loses drop from £63m to £24m in 2017

10 January 2018

Once synonymous with the ‘white van man’, the Sun's biggest audience is now women

21 September 2017

Political parties unite in letter to Sun editor demanding action on ‘Muslim Problem’ article

The Sun rolls out Savers loyalty programme in bid to extract data from 'anonymous' print audience

'Cor Blimey': UK newspapers react as Theresa May's snap election yields a hung parliament

Kelvin MacKenzie quits The Sun by ‘mutual consent’ in wake of suspension

Former Sun editor Kelvin MacKenzie to depart in wake of ‘gorilla’ jibe at mixed-race footballer

Buckingham Palace gathering spurs the Sun to wrongly publish Prince Philip death story

The Sun apologises for Kelvin MacKenzie column comparing Everton’s Ross Barkley to a gorilla

The Sun suspends former editor Kelvin MacKenzie for 'racist slur' against Ross Barkley

You get what you pay for: The Times on the economics of online news

The Sun claims it has overtaken Trinity Mirror to become the second most read news site in...

20 February 2017

The Sun labels Liverpool FC ban on its reporters ‘bad for fans and bad for football’

11 February 2017

The Sun racks up £60m loss on back of ad declines and phone hacking charges

06 January 2017

BBC political editor adds weight to The Sun's 'Queen backs Brexit' row

27 December 2016

The Sun was forced to register as a leave campaign group over £96k Brexit poster

30 November 2016

The Sun quietly tests loyalty programme Sun Savers and teases a dedicated division

22 November 2016

News UK reshuffles senior team to take a title-led approach to sales and marketing

10 November 2016

The Sun's in-house agency Pulse Creative launches first TV ad for Sun Bets

The Sun flatly denies Lindsay Gascoigne’s allegations that reporters planted alcohol outside...

News Corp CEO Robert Thomson bemoans 'angsty' advertisers for revenue dip

Nick Clegg claims Michael Gove was one of the Sun's 'Queen Backs Brexit' sources

The Sun closes gap between content and commerce with Sun Bets launch

Kelvin MacKenzie stands by hijab comments blaming the ‘Twerperati’ for Ipso complaints

Channel 4's Fatima Manji speaks out on hijab smear accusing Kelvin MacKenzie of trying to ‘intimidate...

Kelvin MacKenzie's column criticising Muslim presenter on Channel 4 News sparks over 300 complaints

Channel 4 says Kelvin MacKenzie’s criticism of hijab-wearing journalist is “completely unacceptable”...

Channel 4 News condemns Kelvin MacKenzie's Sun column for inciting ‘religious and even racial...

NUJ’s Michelle Stanistreet calls out Kelvin MacKenzie’s ‘feigned moral outrage’ at Channel...