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The Sun pursues transatlantic ambitions with US web launch

The Sun pursues transatlantic ambitions with US web launch

The Sun is seeking to emulate its British success by taking its distinctive brand of tabloid journalism over the pond with the launch of a dedicated US website.

Tailored to American audiences the site employs the domain and marks a concerted effort by Rupert Murdoch’s News Corp to further capitalise on one of its most successful properties.

In tandem with the new domain, an accompanying US twitter account; @TheSunUS, which has been set up to help draw social media users to the new site and combines a mix of repackaged UK entertainment and royal content with new material written for American audiences.

The Sun has been Britain’s most-read online news brand since April 2018, wresting the crown from Mail Online, after a decision to dismantle its paywall precipitated a meteoric rise in readers. It will aim to try and take on the Mail Online's global audience reach as a result of this launch.

The Sun already has spin-off sites from its core website with The Scottish Sun and The Irish Sun reporting more regional news in dedicated sites. According to analytics platform SimilarWeb the main website drew 121.3 million visits between October and December while ranking it as the 468th most popular website on the planet with just over 20% of that audience stemming from the US already.

A core staff of around a dozen are maintaining the website from New York following a recruitment drive, overseen by News UK.

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