The Sun is seeking to aggressively expand its digital audiences by mounting an audacious bid to win over American diets to its inimitable red top diet of pun heavy headlines, gossip and scandal.
Still, Britain’s most-read newspaper, the news brand is seeking to go head-to-head with Mail Online which has established itself as a formidable force in the US on the back of a similar offering.
Reports in Press Gazette suggest that a tentative operation is already up and running in New York with a small editorial team based in the city, with recent job postings suggesting that this advance party will soon be bolstered by reinforcements.
The latest of these is for a US head of audience who will be tasked with honing The Sun’s output to maximise its appeal to Stateside readers. As part of the role, the successful applicant will lead a team of audience editors tasked with expanding their social media presence and search engine optimisation.
Back at home, The Sun has built its own in-house media agency which has successfully propelled both revenues and readership at the tabloid.