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Star Wars

Star Wars is an American epic space opera franchise, centered on a film series created by George Lucas. It's now owned by Disney and is one of the most prolific series ever created.

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How brand partners tapped into Star Wars: The Rise of Skywalker

United flies to a galaxy far, far away with Star Wars-themed campaign

United incorporates Star Wars teasers into its in-flight safety video

The Drum Network

I woke up like this: the future of Experiential Marketing is the sleepover

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YouTube Re:View - Lego builds life size Technic Bugatti

The Drum Network

It seems a new VR galaxy isn’t so far, far away

How the Disney empire rallied brands for yet another Star Wars with The Last Jedi

Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

Meerkats reflect on long forgotten lightsaber battles in Compare the Market Star Wars ad

Nissan awakens Star Wars: The Last Jedi brand partnership

New Star Wars and Marvel content to feature as part of Disney Digital Network EMEA roll out...

Royal Mail puts its stamp on Star Wars with Malcolm Tween designs

Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing

Disney and Lenovo reveal augmented reality games including Star Wars holochess

The kid from Volkswagen’s 'The Force' Super Bowl ad now advocating on child healthcare

How brands wished Star Wars fans a happy May the 4th

Star Wars awakens with The Last Jedi poster and trailer reveal

Singapore to play host for Disney-themed events as part of a three-year deal

Star Wars: Rogue One

Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

Disney channels the Force with another 15 years of Star Wars films

Nissan reveals Star Wars Rogue One partnership boosted search for its Rogue SUV by 300%

Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name

Scientists uncover 350,000-strong Star Wars bot army on Twitter

Princess Leia could still feature in Star Wars episode IX as Disney negotiates for Carrie Fisher's...

George Lucas to open $1bn museum in Los Angeles

Fifa 17 tops Star Wars: The Force Awakens as the UK’s best-selling entertainment product in...

My memory of Hollywood princess Carrie Fisher - Charles Lippincott, Star Wars' original marketer

Cinnabon apologises following social media backlash to 'RIP Carrie Fisher' Princess Leia tweet...

These are the ads you're looking for: How Disney brand partners marketed the Star Wars: Rogue...

Star Wars: Rogue One

Globe subverts the evil stormtrooper helmet in touching Star Wars: Rogue One ad

Star Wars producer Kennedy continues drive to hire female directors

Rebels take over Gatwick Airport in Star Wars: Rogue One activity

The Movie Marketing Blog: The Five Weirdest Rogue One: A Star Wars Story Products (So Far)

Duracell helps sick kids save Christmas in Star Wars: Rogue One themed adventure

Gillette cuts to the chase with Star Wars: Rogue One ad

Star Wars Rogue One hides cryptic messages in Imax ad