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Star Wars

Star Wars is an American epic space opera franchise, centered on a film series created by George Lucas. It's now owned by Disney and is one of the most prolific series ever created.

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How brand partners tapped into Star Wars: The Rise of Skywalker

18 December 2019

United flies to a galaxy far, far away with Star Wars-themed campaign

26 November 2019

United incorporates Star Wars teasers into its in-flight safety video

25 October 2019

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I woke up like this: the future of Experiential Marketing is the sleepover

12 October 2018

YouTube Re:View - Lego builds life size Technic Bugatti

14 September 2018

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It seems a new VR galaxy isn’t so far, far away

How the Disney empire rallied brands for yet another Star Wars with The Last Jedi

14 December 2017

Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

13 December 2017

Meerkats reflect on long forgotten lightsaber battles in Compare the Market Star Wars ad

30 November 2017

Nissan awakens Star Wars: The Last Jedi brand partnership

03 November 2017

New Star Wars and Marvel content to feature as part of Disney Digital Network EMEA roll out...

14 September 2017

Royal Mail puts its stamp on Star Wars with Malcolm Tween designs

04 September 2017

Star Wars' Mark Hamill and Rian Johnson urge fans to evade the movie's marketing

Disney and Lenovo reveal augmented reality games including Star Wars holochess

The kid from Volkswagen’s 'The Force' Super Bowl ad now advocating on child healthcare

How brands wished Star Wars fans a happy May the 4th

Star Wars awakens with The Last Jedi poster and trailer reveal

Singapore to play host for Disney-themed events as part of a three-year deal

Nissan Rogue unlocks immersive VR battlefield to celebrate Star Wars Rogue One hitting stores

Disney channels the Force with another 15 years of Star Wars films

Nissan reveals Star Wars Rogue One partnership boosted search for its Rogue SUV by 300%

07 February 2017

Disney kicks off marketing for Star Wars Episode VIII teasing new logo and movie name

23 January 2017

Scientists uncover 350,000-strong Star Wars bot army on Twitter

15 January 2017

Princess Leia could still feature in Star Wars episode IX as Disney negotiates for Carrie Fisher's...

13 January 2017

George Lucas to open $1bn museum in Los Angeles

12 January 2017

Fifa 17 tops Star Wars: The Force Awakens as the UK’s best-selling entertainment product in...

05 January 2017

My memory of Hollywood princess Carrie Fisher - Charles Lippincott, Star Wars' original marketer

29 December 2016

Cinnabon apologises following social media backlash to 'RIP Carrie Fisher' Princess Leia tweet...

28 December 2016

These are the ads you're looking for: How Disney brand partners marketed the Star Wars: Rogue...

13 December 2016

Globe subverts the evil stormtrooper helmet in touching Star Wars: Rogue One ad

12 December 2016

Star Wars producer Kennedy continues drive to hire female directors

05 December 2016

Rebels take over Gatwick Airport in Star Wars: Rogue One activity

28 November 2016

The Movie Marketing Blog: The Five Weirdest Rogue One: A Star Wars Story Products (So Far)

11 November 2016

Duracell helps sick kids save Christmas in Star Wars: Rogue One themed adventure

04 November 2016

Gillette cuts to the chase with Star Wars: Rogue One ad

04 November 2016

Star Wars Rogue One hides cryptic messages in Imax ad

31 October 2016

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