By Amy Houston | Senior Reporter

June 8, 2022 | 2 min read

To celebrate the release of Obi-Wan Kenobi on Disney+, the franchise has just dropped a larger-than-life billboard in New York City featuring Darth Vader.

Tourists and locals mingling around Times Square were surprised to see the Star Wars antagonist pace around the huge activation while menacingly holding his red lightsaber. The activation is a collaboration between OLEDSpace and visual effects company ILM, which was founded by George Lucas.

Streaming on Disney+, the TV series begins 10 years after the events of Star Wars: Revenge of the Sith and also sees Ewan McGregor reprise his iconic role.

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