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Advertising Star Wars United Airlines

United incorporates Star Wars teasers into its in-flight safety video


By Kyle O'Brien, Creative Works Editor

October 25, 2019 | 3 min read

United Airlines is taking flight to a galaxy far, far away thanks to a partnership with the upcoming film, Star Wars: The Rise of Skywalker.

United Star Wars

United's Star Wars plane

The airline’s latest in-flight video cuts back and forth between clips, artwork and swag from the new movie and flight safety features read by its crew. The airline is hoping that customers, Star Wars fans and aviation enthusiasts alike will enjoy and be informed by the five-minute video.

The action begins in Times Square, where X-Wing fighters are seen speeding along the digital screens as a captain welcomes viewers to the video. It then jumps to Sydney’s Star Wars exhibit, where a crew member gives seat belt instructions. Sao Paulo, Brazil shows off its Star Wars-themed street art as another crew member describes the exits, then to a Star Wars symphony experience for exit row instructions.

On the deck of the Millennium Falcon, R2D2 displays a hologram of an oxygen mask demonstration, then the action is displayed on the big screens of Piccadilly Circus for the life vest talk. Cut to a movie theater interior, where United chief executive makes a cameo as a moviegoer, stating “we’ll fly there soon,” as the Falcon blasts into hyperspace.

A fully decked out Star Wars/United plane is seen flying as the captain wishes everyone a good flight.

To celebrate the conclusion of the Skywalker saga, which hits theaters 20 December, United says it is “promoting safety in galaxies both near and far, far away” with its safety video.

The airline worked with Robin Burke to direct the video and Ignition as the production company. Its AOR is Mcgarrybowen. The company also worked with George Lucas’s Industrial Light & Magic (ILM) studio, which assisted with editing and visual effects.

United: advert-body-1 by mcgarrybowen

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