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Ads of the Week: a Stranger Things stunt from Netflix and Nike’s 3D billboard


By Amy Houston | Senior Reporter

June 1, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.


The Stranger Things stunt from BBH London / Netflix Twitter

This week, Netflix got Londoners excited for the latest season of its hit show Stranger Things, Nike and Louis Vuitton promoted their Air Max 1 Force collab with a huge 3D billboard and Walkers asked if consumers were crisp-in or crisp-out when it came to sandwiches.

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Netflix: Stranger Things by BBH London


Netflix got fans of its show Stranger Things excited last week in London with a scavenger hunt turned experiential campaign to promote the latest season.

Vote for the work here

Nike: LVXNIKE by Amplify

A larger-than-life 3D billboard popped up to promote the Nike and Louis Vuitton Air Force 1 sneaker collab.

Vote for the work here

Walkers: CrispIN, CrispOUT by VCCP London

Are you crisp-in or crisp-out when it comes to your sandwiches? Walkers reignited the debate with a new ad that sees a whole load of famous faces weighing in.

Vote for the work here

Disney: Lightsaber Illuminations by Disney

star wars 1

To celebrate the release of Obi-Wan Kenobi on Disney+, London’s newly-restored Battersea Power Station appeared as if reclaimed by a Tatooine sandstorm, with each tower representing the light and dark side of the Force via a spectacular lightsaber illumination across the night sky.

Vote for the work here

Alfa Beer: Distractions by Soho Square

Heineken-owned Alfa Beer released an ad reminding us how distracting mobile phones are, prompting viewers to be more present.

Vote for the work here

McDonald’s UK: One’s Lovin’ It by Ready10

Fast-food chain McDonald’s joined in the Jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover.

Vote for the work here

March For Our Lives: Thoughts and Prayers by McCann NY

Last month, March For Our Lives released a straight-talking PSA titled ‘Thoughts and Prayers,’ which took aim at politicians who offer their futile condolences rather than take action to combat the gun violence epidemic in the US.

Vote for the work here

Anchor Worldwide: Cure for Racism: AAPI Formula by Anchor Worldwide


Independent creative agency Anchor Worldwide developed an art-meets-guerrilla marketing campaign to combat the spread of Asian American Pacific Islander (AAPI) hate crimes in New York.

Vote for the work here

Paddy Power: WonderWheel by Octagon

Paddy Power launched a cringeworthy campaign that highlighted the awkward moments in our lives.

Vote for the work here

Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

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