Ads of the Week: a Stranger Things stunt from Netflix and Nike’s 3D billboard
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
The Stranger Things stunt from BBH London / Netflix Twitter
This week, Netflix got Londoners excited for the latest season of its hit show Stranger Things, Nike and Louis Vuitton promoted their Air Max 1 Force collab with a huge 3D billboard and Walkers asked if consumers were crisp-in or crisp-out when it came to sandwiches.
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Netflix: Stranger Things by BBH London
Netflix got fans of its show Stranger Things excited last week in London with a scavenger hunt turned experiential campaign to promote the latest season.
Vote for the work here
Nike: LVXNIKE by Amplify
A larger-than-life 3D billboard popped up to promote the Nike and Louis Vuitton Air Force 1 sneaker collab.
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Walkers: CrispIN, CrispOUT by VCCP London
Are you crisp-in or crisp-out when it comes to your sandwiches? Walkers reignited the debate with a new ad that sees a whole load of famous faces weighing in.
Vote for the work here
Disney: Lightsaber Illuminations by Disney
To celebrate the release of Obi-Wan Kenobi on Disney+, London’s newly-restored Battersea Power Station appeared as if reclaimed by a Tatooine sandstorm, with each tower representing the light and dark side of the Force via a spectacular lightsaber illumination across the night sky.
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Alfa Beer: Distractions by Soho Square
Heineken-owned Alfa Beer released an ad reminding us how distracting mobile phones are, prompting viewers to be more present.
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McDonald’s UK: One’s Lovin’ It by Ready10
Fast-food chain McDonald’s joined in the Jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover.
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March For Our Lives: Thoughts and Prayers by McCann NY
Last month, March For Our Lives released a straight-talking PSA titled ‘Thoughts and Prayers,’ which took aim at politicians who offer their futile condolences rather than take action to combat the gun violence epidemic in the US.
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Anchor Worldwide: Cure for Racism: AAPI Formula by Anchor Worldwide
Independent creative agency Anchor Worldwide developed an art-meets-guerrilla marketing campaign to combat the spread of Asian American Pacific Islander (AAPI) hate crimes in New York.
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Paddy Power: WonderWheel by Octagon
Paddy Power launched a cringeworthy campaign that highlighted the awkward moments in our lives.
Vote for the work here
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