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Ads of the Week: a Stranger Things stunt from Netflix and Nike’s 3D billboard

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By Amy Houston | Reporter

June 1, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

This week, Netflix got Londoners excited for the latest season of its hit show Stranger Things, Nike and Louis Vuitton promoted their Air Max 1 Force collab with a huge 3D billboard and Walkers asked if consumers were crisp-in or crisp-out when it came to sandwiches.

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The Stranger Things stunt from BBH London / Netflix Twitter

Netflix: Stranger Things by BBH London

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Netflix got fans of its show Stranger Things excited last week in London with a scavenger hunt turned experiential campaign to promote the latest season.

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Nike: LVXNIKE by Amplify

A larger-than-life 3D billboard popped up to promote the Nike and Louis Vuitton Air Force 1 sneaker collab.

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Walkers: CrispIN, CrispOUT by VCCP London

Are you crisp-in or crisp-out when it comes to your sandwiches? Walkers reignited the debate with a new ad that sees a whole load of famous faces weighing in.

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Disney: Lightsaber Illuminations by Disney

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To celebrate the release of Obi-Wan Kenobi on Disney+, London’s newly-restored Battersea Power Station appeared as if reclaimed by a Tatooine sandstorm, with each tower representing the light and dark side of the Force via a spectacular lightsaber illumination across the night sky.

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Alfa Beer: Distractions by Soho Square

Heineken-owned Alfa Beer released an ad reminding us how distracting mobile phones are, prompting viewers to be more present.

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McDonald’s UK: One’s Lovin’ It by Ready10

Fast-food chain McDonald’s joined in the Jubilee celebrations in the UK by giving its iconic ‘I’m Lovin’ It’ jingle a royal makeover.

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March For Our Lives: Thoughts and Prayers by McCann NY

Last month, March For Our Lives released a straight-talking PSA titled ‘Thoughts and Prayers,’ which took aim at politicians who offer their futile condolences rather than take action to combat the gun violence epidemic in the US.

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Anchor Worldwide: Cure for Racism: AAPI Formula by Anchor Worldwide

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Independent creative agency Anchor Worldwide developed an art-meets-guerrilla marketing campaign to combat the spread of Asian American Pacific Islander (AAPI) hate crimes in New York.

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Paddy Power: WonderWheel by Octagon

Paddy Power launched a cringeworthy campaign that highlighted the awkward moments in our lives.

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Interested in creative campaigns? Check out our Ad of the Day section and sign up to our Ads of the Week newsletter so you don’t miss a story.

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