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Latest marketing and advertising news for Roku, including insights and opinions.

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Roku to buy Dataxu, accelerating the push to expand its presence OTT

22 October 2019

Roku is developing ad measurement tools that will soon run across all of OTT

23 September 2019

Roku beats Amazon, Google & Apple as the largest single US streaming provider

12 September 2019

Roku TV prepped for European expansion

09 September 2019

Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

Roku introduces OTT audience tool 'to reflect the dramatic shift to streaming'

Roku looks to alleviate advertisers' OTT pain points via Adobe partnership

Roku flip-flops to ban incendiary Infowars channel

17 January 2019

Nielsen, Acxiom, Comscore among 11 partners in Roku’s OTT measurement push

09 October 2018

Hulu named first partner in Innovid’s self-serve ad composer for connected TV

27 September 2018

Roku is leveraging its first-party data to better help advertisers target cord cutters

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

Roku eyes further TV app tie-ups to build on Samsung deal as Q1 revenues top $136m

Roku beats Apple TV and Chromecast to become the most searched streaming device in India

06 February 2018

Roku unveils new ad measurement suite as it seeks to show marketers the value in OTT

17 January 2018

Roku is eyeing a public offering this year

Roku offers Nielsen ratings in mile marker for OTT advertisers

Johnsonville’s Sausage Dome is the Shark Tank meets MasterChef of brand competitions

12 January 2017

Roku is quickly and quietly building up its smart TV business

04 January 2017

Facebook preparing to expand its advertising network to Apple TV

06 November 2016

New Roku device lineup includes most wallet-friendly version yet

26 September 2016

IBC 2016: PLDT becomes first operator in Asia to join the Roku Powered program

10 September 2016

Amazon takes a page out of Roku’s playbook with new Fire TV updates

07 September 2016

Discovery GO comes to Roku

Streamers have FOMO: connected TV devices are impacting consumption

Comcast to make service available on Roku and Samsung streaming devices

Advanced TV: Viacom gets first dibs at aggregated audience data from Roku

Vimeo expands reach with Roku partnership

Traditional Nielsen TV metrics will soon include granular over-the-top device data

The Found Remote Show Episode 1: Natan and Adam debate cord cutting

First Roku 4K TVs now available exclusively at Best Buy

Google muscles in on Roku’s turf with hardwired Chromecast play

26 February 2016

Nickelodeon launches new kids offerings on Roku and Apple TV

30 November 2015

Review: The Roku 4 is the best streaming device on the market

25 November 2015

Co-viewing accounts for more than 25 per cent of all viewing on Roku devices

23 November 2015

Will Apple and Google have to make Prime Video available on their platforms?

29 October 2015