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Latest marketing and advertising news for Roku, including insights and opinions.

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Why B2B marketers are plugging into connected TV

11 January 2021

Amazon’s sellers are becoming sold on its connected TV ads

24 November 2020

Promoted

Taking a 'Streaming First' Approach to Marketing

23 November 2020

Promoted

The connected TV opportunity in Europe

11 November 2020

Promoted

Outside and inside the CTV channel: how can marketers take advantage of Roku’s reach?

13 October 2020

Promoted

Roku explains OTT audience surge as its OneView ad product comes to market

19 May 2020

Roku Channel lands in UK: 'People want free content to supplement subscriptions'

07 April 2020

Roku to buy Dataxu, accelerating the push to expand its presence OTT

22 October 2019

Roku is developing ad measurement tools that will soon run across all of OTT

23 September 2019

Roku beats Amazon, Google & Apple as the largest single US streaming provider

12 September 2019

Roku TV prepped for European expansion

09 September 2019

Who’s who in advanced TV? How Iflix, Hulu, Roku, NBCU and others are shaping how we watch

22 August 2019

Roku introduces OTT audience tool 'to reflect the dramatic shift to streaming'

22 May 2019

Roku looks to alleviate advertisers' OTT pain points via Adobe partnership

26 March 2019

Roku flip-flops to ban incendiary Infowars channel

17 January 2019

Nielsen, Acxiom, Comscore among 11 partners in Roku’s OTT measurement push

09 October 2018

Hulu named first partner in Innovid’s self-serve ad composer for connected TV

27 September 2018

Roku is leveraging its first-party data to better help advertisers target cord cutters

27 June 2018

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

12 June 2018

Roku eyes further TV app tie-ups to build on Samsung deal as Q1 revenues top $136m

10 May 2018

Roku beats Apple TV and Chromecast to become the most searched streaming device in India

06 February 2018

Roku unveils new ad measurement suite as it seeks to show marketers the value in OTT

17 January 2018

Roku is eyeing a public offering this year

14 July 2017

Roku offers Nielsen ratings in mile marker for OTT advertisers

04 April 2017

Johnsonville’s Sausage Dome is the Shark Tank meets MasterChef of brand competitions

12 January 2017

Roku is quickly and quietly building up its smart TV business

04 January 2017

Facebook preparing to expand its advertising network to Apple TV

06 November 2016

New Roku device lineup includes most wallet-friendly version yet

26 September 2016

IBC 2016: PLDT becomes first operator in Asia to join the Roku Powered program

10 September 2016

Amazon takes a page out of Roku’s playbook with new Fire TV updates

07 September 2016

Discovery GO comes to Roku

18 August 2016

Streamers have FOMO: connected TV devices are impacting consumption

23 June 2016

Comcast to make service available on Roku and Samsung streaming devices

02 May 2016

Advanced TV: Viacom gets first dibs at aggregated audience data from Roku

29 April 2016

Vimeo expands reach with Roku partnership

31 March 2016

Traditional Nielsen TV metrics will soon include granular over-the-top device data

25 March 2016

More From our Open Mic Members

From our Open Mic Members

European Connected TV Initiative

CTV in Europe: Opportunities & Challenges - Part 2

18 January 2021

European Connected TV Initiative

CTV in Europe: Opportunities & Challenges - Part 1

18 January 2021