TV Talks podcast: Roku on the TV measurement revolution
Roku’s director of international ad marketing Laura Chaibi joins reporter Hannah Bowler for the latest episode of the TV Talks podcast. This week we talk TV measurement.
As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler teamed up to launch a podcast series that takes a closer look at developments in the TV advertising space. Across the upcoming 10 episodes, we dig deeper into Netflix and Disney’s ad plans, the CTV measurement debate, branded entertainment and product placement as well as asking media buyers what they're buying.
The Drum's TV Talks podcast returns with 10 new episodes
As the digital-first brands forge their debut TV strategies Roku's Laura Chaibi says they are in a unique position to bring their online expertise over to the TV ecosystem. These new players offer huge opportunities to TV advertising she says, just don’t expect the same levels of measurement... well not yet.
Chaibi lays out the current measurement landscape and unpicks potential learnings and solutions on this week’s episode of TV Talks.
Each week a new episode of TV Talks will be available in The Drum’s newly launched podcast hub. The hub also hosts The Drum Network podcast and the newly launched series Anatomy of an Ad presented by reporter Amy Houston.