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video streaming

Latest marketing and advertising news for video streaming, including insights and opinions.

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Netflix targets Chinese audiences after inking deal with Alibaba's video site Youku

Australia TV networks to stream political advertising online during election blackout

All roads lead to the media and entertainment industry in India

Netflix ads: would they turn off subscribers?

Bytedance to launch Spotify-like music streaming app

Netflix tests out weekly subscriptions in India as it adapts to emerging markets

Alibaba grows entertainment portfolio with stake in Chinese online video platform Bilibili...

18 February 2019

Online video subscribers in China to pass 300 million in 2019

12 February 2019

Hotstar gets acclaimed Indian film directors on board to produce original content

15 January 2019

South Korean broadcasters band together to take on Netflix with new streaming service

15 January 2019

BBC eyes streaming alliance with European public broadcasters to take on Netflix

13 January 2019

Localised content is as important as price when choosing a streaming service in India

18 December 2018

How China’s leading online entertainment service iQIYI is pushing innovation

12 December 2018

Video: why and how it should be leveraged

15 November 2018

Youku focuses on sports and dramas in drive to become China’s top online video platform

23 October 2018

China’s online video market hits 76% penetration, led by Tencent Video and iQiyi

24 September 2018

Dmexco – the five video trends on everyone’s lips

18 September 2018

iQiyi costume drama attracts over 15 billion views

03 September 2018

StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

Outflanked by Netflix, Amazon and Hotstar, domestic broadcasters rethink OTT

Twitch Prime eliminates ad-free viewing for new members

iQiyi bolsters kids content with Nickelodeon streaming deal

Dr Ruth is back in double entendre laden campaign for Sling TV streaming service

Dos & Don’ts of Brand Integration

Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

Boiler Room unveils 4:3, a platform it's dubbed the Netflix of the underground

Hulu surpasses 20m subscribers, grows engagement by over 60%, adds new original series

iQiyi CMO Vivian Wang on how the Chinese video giant is building an entertainment kingdom

Youku Todou partners with Endemol Shine to create original content for Chinese audiences

Why turning around video quickly helps brands stay relevant

iQIYI raises more than $2.2bn in IPO

Chinese video platform iQIYI reveals plans for $2.4bn IPO

Chinese video site Bilibili reveals IPO plans weeks after a similar move by iQIYI

Formula One goes OTT with F1 TV streaming service in Europe and US

27 February 2018

Baidu posts strong Q4 results and unveils plans to list iQIYI

19 February 2018