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video streaming

Latest marketing and advertising news for video streaming, including insights and opinions.

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How China’s leading online entertainment service iQIYI is pushing innovation

12 December 2018

Video: why and how it should be leveraged

15 November 2018

Youku focuses on sports and dramas in drive to become China’s top online video platform

23 October 2018

China’s online video market hits 76% penetration, led by Tencent Video and iQiyi

24 September 2018

Dmexco – the five video trends on everyone’s lips

18 September 2018

iQiyi costume drama attracts over 15 billion views

03 September 2018

StarHub takes on Netflix and Amazon Prime with new Android-powered streaming box

Outflanked by Netflix, Amazon and Hotstar, domestic broadcasters rethink OTT

Twitch Prime eliminates ad-free viewing for new members

iQiyi bolsters kids content with Nickelodeon streaming deal

Dr Ruth is back in double entendre laden campaign for Sling TV streaming service

Dos & Don’ts of Brand Integration

Brand integration: A compelling arrow in the marketer's quiver

Brand integration: A compelling arrow in the marketer's quiver

Boiler Room unveils 4:3, a platform it's dubbed the Netflix of the underground

Hulu surpasses 20m subscribers, grows engagement by over 60%, adds new original series

iQiyi CMO Vivian Wang on how the Chinese video giant is building an entertainment kingdom

Youku Todou partners with Endemol Shine to create original content for Chinese audiences

Why turning around video quickly helps brands stay relevant

iQIYI raises more than $2.2bn in IPO

Chinese video platform iQIYI reveals plans for $2.4bn IPO

Chinese video site Bilibili reveals IPO plans weeks after a similar move by iQIYI

Formula One goes OTT with F1 TV streaming service in Europe and US

27 February 2018

Baidu posts strong Q4 results and unveils plans to list iQIYI

19 February 2018

Alibaba inks deal with Buena Vista Internation to release Disney content on Youku

12 February 2018

China’s video subscription market to pass 220 million this year

22 January 2018

Netflix exalts in stellar viewing figures as service leapfrogs BBC iPlayer

11 January 2018

Fox Asia president Zubin Gandevia on staying relevant, streaming and why advertising on TV...

23 October 2017

ProSiebenSat1 and Discovery to launch joint German streaming service

16 October 2017

Reliance Jio partners with Roy Kapur Films to expand its digital video content inventory in...

29 September 2017

Why The Trade Desk is betting its future on the future of TV

21 September 2017

Disney announces return of 'The Micky Mouse Club' as a digital exclusive

09 September 2017

Facebook all set to invest $1bn on original programming in its show platform,Watch

09 September 2017

007 is heating up: Amazon, Apple reportedly join race for James Bond movie rights

06 September 2017

More than one-third of millennials say they’ll subscribe to Disney’s streaming service

Turner eyes sports streaming app to host - and recoup the cost of - its Uefa Champions League...