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video streaming

Latest marketing and advertising news for video streaming, including insights and opinions.

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The state of streaming

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International Media Consumption Report 2021: Is there a new normal?

video streaming

Disney+ racks up 95 million subscribers: here’s what you need to know

Future of Media

Asia-specific content must become a priority for Disney if it’s to compete in APAC

video streaming

Amazon pips Netflix to snare almost half of new streamers in Q4

video streaming

Netflix hits 200 million subscriber mark as it talks up ad-free model

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Samsung CTV: Taking the guesswork out of targeting and reporting

Why B2B marketers are plugging into connected TV

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How 34m Samsung Smart TVs could unlock the potential of the CTV universe

Sky and Amazon Prime secure European deal: ‘They need each other more than ever’

digital strategy

4 things you need to know about Channel 4’s digital-first strategy

MX Player’s Bedi on the OTT player’s plans to become a one-stop platform

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Taking a 'Streaming First' Approach to Marketing

video streaming

Video entertainment brand ad spend holds fast amid turbulence

financial results

Netflix subscriber growth slows

Future of Media

iQiyi’s vice-president for international business on the platform’s plans for conquest

TV perceptions shifting, but viewers trust broadcasters more than streaming

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Roku explains OTT audience surge as its OneView ad product comes to market

video streaming

Comcast acquires little known Xumo streaming service

video streaming

Premier League boosts Amazon Prime Video subscribers

The best marketers will win the streaming war

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2020 & beyond: What’s next for video advertising?

video streaming

Online video streams ahead with projected revenues of $149bn by 2026

Why the future of programmatic video is cross-platform

Carmen Electra, Nicole Scherzinger and Robin Thicke launch ‘Not on Netflix’ Tubi campaign

video streaming

Disney+ nets 10m subscribers in less than a week

Four ways streaming services can weather the entertainment wars

video streaming

Britbox partners with BT, Channel 4 and Samsung in a pre-Christmas marketing blitz

video streaming

iQiyi launches outside China for the first time in partnership with Malaysia’s Astro

video streaming

Nielsen adds Amazon Prime Video metrics to measurement offer

video production

Flipkart unveils Video Originals to combat Amazon Prime in India

video streaming

Hooq introduces a slate of new content offerings in South East Asia

video streaming

BritBox builds momentum as Channel 5 and Comedy Central sign up

video streaming

AppleTV+ readied for November debut in services push

Disney+ to launch internationally in Canada, Austalia, New Zealand and Netherlands

video streaming

HBO offers human touch in subtle swipe at cold Netflix algorithms