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Latest marketing and advertising news for puma, including insights and opinions.

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Puma introduces a virtual influencer in South East Asia called Maya

17 March 2020

Puma ads fuse retro and innovation using AR and gaming

12 March 2020

Puma signs acclaimed Indian football star Sunil Chhetri as new ambassador

17 December 2019

Puma 'endorphin store' prescribes exercise

23 August 2019

Puma brand boss on harnessing Havas' music and culture relationships in its marketing

29 July 2019

Puma creates interactive running experience in the middle of Shanghai

02 July 2019

Arsenal stars embrace North London life in leaked Adidas kit launch ad

28 June 2019

Manchester City

Puma reportedly pursues Pep Guardiola to build upon £650m Man City deal

27 March 2019

Puma and Manchester City team up with £650m kit partnership

28 February 2019

Puma video game features football stars Luis Suárez and Romelu Lukaku

16 January 2019

Bleacher Report says viral rivals 'play to empty stadiums' as it drops Puma Lukaku track

19 November 2018

Working class Brits want brands to stop 'caricaturing' them and ditch the stereotypes

08 May 2018

How Puma entered India as a latecomer and still became a leading sportswear brand

05 December 2017

Advice to brands: Try to disappear completely

01 December 2017

Puma integrates Indian graffiti, street dance and hip hop in four languages to woo millennials

07 November 2017

Virgin Media celebrates Usain Bolt's final race virtually

04 August 2017

Puma hints Usain Bolt could become head of Caribbean business following retirement

04 August 2017

Puma left red-faced at Euro 2016 after numerous Switzerland strips rip

20 June 2016

John's Weird Week

Leicester Brandwagon, Cat Tube Coup & Save Glasgow: John's Weird Week

06 May 2016

Puma plans to stand out at Euro 2016 with new Play Loud campaign

20 April 2016

How Puma is turning to startups in its bid to become ‘the fastest sports brand in the world’

29 March 2016

Brands set to discuss Collider start up partnerships at annual Demo Day

15 March 2016

Usain Bolt and Arsenal the focus of latest Puma ad

10 August 2015

Nike quickens plans to ‘seamlessly connect social platforms to commerce’

26 June 2015

Ad of the Day: Puma & Arsenal ‘Powered by Fans’

19 June 2015

Brand Vine Chart

Brand Vine Chart: Next, Paul Smith and Ikea come out on top

29 May 2015

Brand Vine Chart: New entries from Pot Noodle, Nasa and Paul Smith

01 May 2015

Puma agrees new brand partnership with the Italian Football Federation

30 March 2015

Why Puma’s performance makeover is still a work in progress despite upbeat sales

17 February 2015

New Balance eyes Puma’s scalp as third biggest football brand

16 February 2015

Puma to introduce shoppable ads across all social media

12 February 2015

Brand Vine Chart

Vine chart: Cricket World Cup and Australian Open come top of the league

06 February 2015

Puma renews partnership with BMW Motorsport

02 October 2014

Ad of the Day: Puma - "Forever Faster" with Mario Balottelli & Usain Bolt

24 August 2014

Puma Twitter campaign backfires with ‘Liverpool are w***’ message

19 August 2014

Adidas trumps Nike: Sponsoring the top sides in FIFA world rankings

18 July 2014