Creativity Brand Purpose Brand Strategy

Ads of the Week: Cadbury debuts sonic logo and IPA warns against budget cuts

Author

By Amy Houston | Reporter

August 17, 2022 | 5 min read

Every Wednesday, The Drum picks the top global campaigns from our Creative Works.

Cadbury Logo

Cadbury introduced its new sonic logo / Cadbury

This week, an Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times hoping to encourage brands not to cut their marketing budgets, Cadbury tasked famed composer Guy Farley to create its new sonic logo and Puma dropped a musical campaign highlighting the realities of being a girl in the era of social media.

To be in with a chance of being featured, submit your work here.

Cadbury: There’s a Glass and a Half in Everyone by Guy Farley

A sonic logo created by world-leading composer Guy Farley hoped to embody the Cadbury brand in sound.

IPA: EffWorks by Grainger and Wolff

IPA_FT

Over the weekend, an Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times, hoping to encourage brands not to cut their marketing budgets.

Puma: Here. We Can Be by The Elephant Room

Puma dropped a campaign featuring musical artists Le Juiice, Amaria BB, Bellah and Sha Simone that highlighted the realities of being a girl in the era of social media.

Hellmann’s: AI Mayonnaise by Stephen Paul Wright

After Heinz asked a bot to sketch its ketchup, Brooklyn-based creative Stephen Paul Wright produced a witty (and unofficial) reply on behalf of Hellmann’s.

Easee: Musk City by Easee

Electric vehicle charger brand Easee hoped to entice Elon Musk to join the team for a coffee while he’s in its hometown of Stavanger, Norway for a conference.

Kind: You’re Kind by Marley Muirhead and Carly Illston

Kind2

Healthy snack brand Kind launched its first out-of-home (OOH) campaign hoping to encourage kindness and celebrate the brand’s partnership with refugee support organization Choose Love.

NHS Professionals: Never Not Caring by Clearhead

A campaign for NHS Professionals highlighted the caring nature of people working in the sector.

Goat Games: New Legends Are Born by BBH

Goat Games rolled out a visceral ad to launch its game Bloodline: Heroes of Lithas.

Dettol: Let Life Flow by McCann London

Dettol caressed the ears of consumers to promote the versatility of its cleaning products by bringing to life the chaotic soundscape that accompanies every day.

Interested in creative campaigns? Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story.

Creativity Brand Purpose Brand Strategy

More from Creativity

View all

Trending

Industry insights

View all
Add your own content +