Ads of the Week: Cadbury debuts sonic logo and IPA warns against budget cuts
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Cadbury introduced its new sonic logo / Cadbury
This week, an Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times hoping to encourage brands not to cut their marketing budgets, Cadbury tasked famed composer Guy Farley to create its new sonic logo and Puma dropped a musical campaign highlighting the realities of being a girl in the era of social media.
To be in with a chance of being featured, submit your work here.
Cadbury: There’s a Glass and a Half in Everyone by Guy Farley
A sonic logo created by world-leading composer Guy Farley hoped to embody the Cadbury brand in sound.
IPA: EffWorks by Grainger and Wolff
Over the weekend, an Institute of Practitioners in Advertising (IPA) print ad appeared in The Financial Times, hoping to encourage brands not to cut their marketing budgets.
Puma: Here. We Can Be by The Elephant Room
Puma dropped a campaign featuring musical artists Le Juiice, Amaria BB, Bellah and Sha Simone that highlighted the realities of being a girl in the era of social media.
Hellmann’s: AI Mayonnaise by Stephen Paul Wright
After Heinz asked a bot to sketch its ketchup, Brooklyn-based creative Stephen Paul Wright produced a witty (and unofficial) reply on behalf of Hellmann’s.
Easee: Musk City by Easee
Electric vehicle charger brand Easee hoped to entice Elon Musk to join the team for a coffee while he’s in its hometown of Stavanger, Norway for a conference.
Kind: You’re Kind by Marley Muirhead and Carly Illston
Healthy snack brand Kind launched its first out-of-home (OOH) campaign hoping to encourage kindness and celebrate the brand’s partnership with refugee support organization Choose Love.
NHS Professionals: Never Not Caring by Clearhead
A campaign for NHS Professionals highlighted the caring nature of people working in the sector.
Goat Games: New Legends Are Born by BBH
Goat Games rolled out a visceral ad to launch its game Bloodline: Heroes of Lithas.
Dettol: Let Life Flow by McCann London
Dettol caressed the ears of consumers to promote the versatility of its cleaning products by bringing to life the chaotic soundscape that accompanies every day.