Puma has unveiled its latest sustainability pledge through its recycling project Re:Jersey that repurposes old football tops in a bid to reduce waste and create a circular production model.
As part of the initiative, Manchester City players wore the special jerseys during their clash with Watford at the beginning of May.
“As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products,” said Matthias Bäumer, general manager BU Teamsport at Puma.
“With Re:Jersey, we are taking an important step in garment-to-garment recycling, which will help us reduce waste in the future.”
Prior to the game, the center circle at the Etihad Stadium carried the message ‘Eat, Sleep, City, Repeat – 100% Re:Jersey’ on a bright blue patchwork that was crafted using pre-loved materials.
“Both Manchester City and Puma have made significant commitments to their respective sustainability agendas that ensure both social and environmental actions work for long-term, tangible change,” said Pete Bradshaw, director of sustainability at Manchester City.
“With Re:Jersey, Puma is looking for new ways to make sporting goods more circular and we are proud to be able to play a part in this journey, working to engage fans, community, workforce and partners – actively collaborating for a better future.”
The Re:Jersey pilot experiment is part of Puma’s Circular Lab and Forever Better sustainability platform.