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Latest marketing and advertising news for paramount pictures, including insights and opinions.

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JD.com, Paramount Pictures and Hasbro use e-commerce and content to promote Transformers Bumblebee...

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Paramount names David Sameth as president of worldwide marketing

TV Ad Spend Weekly

TV Ad Spend Weekly: Warner Bros. goes big on The Walking Dead

Hasbro toys tour London in Transformers: The Last Knight stunt

Ghost in the Shell

Ghost in the Shell taps VR to immerse fans in a cyberpunk world of battling geisha bots

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Become the Ghost in the Shell as Paramount Pictures partners up with Perfect Corp

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Dwayne Johnson and Zac Efron get into a phallic rivalry in Baywatch poster argument

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Ghost in the Shell releases personalised poster marketing campaign: some people abuse it

After 50 years, the Era of Objectification in Super Bowl Advertising is (hopefully) over

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Paramount breaks from conventional trailers and releases the first three minutes of horror...

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Weather-trigged billboards remind us summer – and swimsuit-clad lifeguards – are coming

Entertainment marketing: movies, TV, music and gaming

Shoppers ambushed in Paramount Pictures ‘Rings’ prank

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Paramount Pictures' 'Arrival' poster courts controversy in Hong Kong

Promoted

Paramount pulls Star Trek talk, Will Smith turns marketer and Yahoo keeps its head down: Tuesday...

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Alibaba named as potential suitor in Paramount Pictures sale

Alibaba invests in Teenage Mutant Ninja Turtles and Star Trek films

Viacom launches Paramount Channel as its first hollywood movie channel in Asia

Tubi TV strikes deal with Paramount to stream classic films for free

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Paramount takes Zoolander duo Ben Stiller and Owen Wilson to Paris Fashion Week to promote...

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Social media will increasingly shape Paramount Pictures UK TV ads, says head of digital Katie...

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Paramount, Texas Tourism and DCM partner for Transformers cinime competition

transformers: age of extinction

Paramount Pictures and Channel 4 create live ads for Transformers 4 launch

Sky secures Anchorman 2, Jack Ryan and Noah with Paramount Pictures deal

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Paramount Pictures and Guardian Labs unveil partnership ahead of Nebraska launch

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LA Muscle launches 'Pain & Gain' promotion with Paramount Pictures

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Paramount Pictures beams up Star Trek logo during Earth Hour

Microsoft Advertising general manager and This is Tommy managing partner discuss "creative...

Paramount Pictures UK rapped by ASA for Paranormal Activity 4 ad appearing during Angry Birds...

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Tom Cruise new movie Jack Reacher to take over Channel 5 primetime in MEC sponsorship deal

LOVEFiLM agrees Paramount Pictures streaming deal for German subscribers

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Coke Zero to launch promotional campaign with Paramount Pictures for Mission: Impossible 4

Kung Fu Panda to take over the web

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Paramount hires Rubber Republic for G.I. JOE build up

Rippleffect creates Paramount Pictures games on Amazon