Categories Marketing Agencies Creative Media Sustainability Technology

Connected TV

Connected TV (CTV) is the dominant term the ad industry uses to discuss the future of TV.

Connected TV advertising offers brands a new and exciting opportunity to reach customers through television. With its ability to target specific audiences and track and measure campaigns in real-time, CTV provides brands with the potential to achieve a good return on investment, while enabling a new wave of distribution, advertising and understanding in TV.

A remote control pointing at a connected TV aka CTV

28 Sep 2023

5 min read
How can advertisers successfully harness connected TV?
Opinion
Connected TV aka CTV showing different CTV platforms and services

04 Aug 2023

6 min read
CTV is booming - but will the absence of a unified approach ruin its potential?
Open Mic
Girl lying on floor surrounded by TVs

16 May 2023

4 min read

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More than a feeling: resonance via addressable TV is the creative reawakening that adland...
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Innovid integrates Kinetiq ad exposure data

08 Dec 2022

2 min read
Innovid strikes more adtech deals to dominate CTV measurement space
Innovid
Samsung TV Plus hosts the Bon Appétit FAST channel

25 Nov 2022

6 min read
WTF are Fast channels (and should advertisers care)?
Connected TV
Example of CTV on a television (TV) set

15 Nov 2022

5 min read
How important is standardization to evolving the CTV market?
Open Mic
Watching TV

08 Nov 2022

2 min read
Innovid and The Trade Desk usher in a new era of CTV measurement
Connected TV
Sky Media

24 Oct 2022

2 min read
Sky Media competition opens doors to adtech innovation
Adtech
Netflix building in LA

19 Oct 2022

4 min read
Here’s what you might have missed from Netflix’s Q3 results
netflix

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