Future of TV Future of TV

Amazon Prime Video named as the best value streamer amid cost-of-living crunch

By John Glenday | Reporter

Netflix

|

Video Streaming article

June 23, 2022 | 3 min read

A perfect storm in the streaming sector, squeezed like never before by a crowded marketplace and rampant inflation, has precipitated a new study identifying the services that offer the best bang for your buck.

Uswitch weighed up the number of programs available on each service v the monthly cost for access to calculate a cost-per-title metric, which names Amazon Prime Video as the best choice for savvy viewers.

Netflix

Amazon Prime Video has been crowned best-value in the UK

While it provides no measure of the quality of content, it gives an idea of the vastness of each library.

The omnipresent consumer goods etailer has amassed a selection of 8,799 titles to binge upon in the UK while conducting your online shopping. Couple this with the second cheapest monthly subscription fee of £7.99 and you get a cost-per-title value of £0.0009.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Amazon appears a relative bargain. Market leader Netflix rests in the third spot with its 6592 titles – combine that with a £15.99 fee and you get a £0.0024 rating.

Value-conscious streamers seeking to reduce their spending to the bare minimum would be advised to avoid the UK in general, with the country ranked as the 21st best value out of 41 nations surveyed.

Consumers wishing to pay as little to Jeff Bezos as possible while still being able to enjoy The Boys are advised to head to Jamaica, where each Amazon Prime Video title will set you back £0.0003.

Nick Baker, TV expert at Uswitch.com, said: “With the cost of living rising, many households are deciding to cut back on their streaming subscriptions in order to save money. For those choosing between which streaming services to continue to subscribe to, there are a few things to consider, such as the number of available titles per platform and monthly subscription costs.”

The report dovetails with the launch of Paramount+ in the UK as the latest streaming hopeful to join a saturated market.

Future of TV Future of TV

Content created with:

Netflix, is an American entertainment company founded by Reed Hastings and Marc Randolph on August 29, 1997, in Scotts Valley, California. It specializes in and provides streaming media and video-on-demand online and DVD by mail. 

Find out more

More from Future of TV

View all

Trending

Industry insights

View all
Add your own content +