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Latest marketing and advertising news for diageo, including insights and opinions.

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Diageo accused of backing ‘deceptive’ Instagram influencer campaign

13 December 2018

Diageo CMO pens letter to agency bosses asking for gender diversity and pay gap stats

05 December 2018

Diageo's Jerry Daykin departs for GlaxoSmithKline as EMEA media director

30 November 2018

Havas Media's fight for equality: The Drum Social Purpose Awards 2018 winners revealed

29 November 2018

Purpose goes mainstream: The Drum Social Purpose Awards judging roundtable

27 November 2018

Meet The Drum Marketing USA Awards judges: Diageo, CA Technologies and Coty Inc

20 November 2018

Having a voice will help you stand out in a sea of brands: The Drum Social Purpose Awards 2018...

14 November 2018

Brands that do social purpose well, have an opportunity to make a real difference: Diageo

04 October 2018

The Drum Marketing Awards USA makes its debut for 2019 at Advertising Week New York

02 October 2018

Diageo's head of global media partnerships to chair The Drum Social Purpose Awards

25 September 2018

Alliance between drinks giants and tech firms could let people opt out of alcohol ads online

19 September 2018

Shelter UK, Direct Line Group & Diageo to judge The Drum Social Purpose Awards 2018

17 September 2018

Meet The Drum DADI Awards 2018 judges: M&C Saatchi, Dare, Karmarama, GSK, 360i Europe and AKQA

Diageo delves behind the scenes of Johnnie Walker production to explore its heritage

Diageo is asking to see its ad agencies’ diversity plans but it has been met with ‘some blank...

The Drum @ Cannes Lions 2018: 'When it comes to TV and its future, getting the content right...

Budweiser isn’t worried about Snapchat’s age policies as it bets big on buzzy World Cup ads

The Drum @ Cannes Lions 2018: Mars' Michelle Oliver, Nivea, HP, Sony and more

Johnnie Walker campaign celebrates social bonding power of whisky

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

Spotify, Diageo and Wavemaker talk audio in an industry obsessed with visual experiences

Diageo VR experience brings the reality of binge drinking to life

Black & White encourages millennials to share things in life

Captain Morgan has no plans to return to Snapchat as it maps out new routes to millennials

Johnnie Walker launches $15m campaign to stay top of the whisky market in Australia

Diageo uses storytelling to bring to life the making of Bundaberg Rum

Marketing’s Changemakers: Smirnoff rolls out ‘Equalizer’ tool on Spotify to promote women artists

Johnnie Walker temporarily rebrands to 'Jane Walker' to broaden appeal among women

26 February 2018

Diageo supports female directors by joining ‘Free the Bid’

22 February 2018

Johnnie Walker challenges Indonesian artists to reimagine its iconic Striding Man with art

20 February 2018

Diageo unites whisky brands, ambassadors Suki Waterhouse and James Marsden for global Scotch...

07 February 2018

Diageo’s success with smaller batch ideas and e-commerce keeps Johnnie Walker relevant to craft-loving...

14 December 2017

Why brand advertisers are shifting to attention-based metrics

14 November 2017

JB Smoove sings, grooves and dances for the smooth taste of Crown Royal in musical campaign

14 October 2017

Diageo and P&G on the future of the media agency model

15 September 2017

10 questions with Jason Chebib, VP consumer planning, Diageo North America