Loyal 9 Cocktail’s ‘NSFW hot-nine’ seduces summer-starved callers

Designed like a dated phone sex hotline, the ‘LOYAL 9 HOT-NINE‘ delivers callers combating the winter blues, an immersive summer experience straight to their ears. The brand warns: the hotline is NSFW, standing for ”Not Safe for Winter,” of course.

After dialing the number (1-833-468-6463), a seductive, sultry voice begins painting an audible picture of the sizzling months ahead: “Sunshine. Beach. Wet suit zipper. Lemonade ... Oscillating sprinkler. Can you feel the summer yet?“ the voice beckons. For a more incognito session, consumers can also text the hotline “summer.”

The 15-second spot, which debuts on Loyal 9 Cocktails’ Instagram account, offers viewers the same sleazy summer fantasy, as a palm tree lightly sways in the wind and the sunset paints the sky a candy orange hue.

The campaign, created with No Fixed Address, extends to out-of-home components in the form of wild postings across New York’s SoHo, Union Square and Lower East Side neighborhoods, as well as across paid social channels.

Feel like your creative is a winner? Enter The Drum Awards for Marketing Americas now. For more, sign up for The Drum’s daily US newsletter here.