Loyal 9 Cocktail’s ‘NSFW hot-nine’ seduces summer-starved callers
Drenched in innuendo, a ‘NSFW’ hotline for Diageo’s Loyal 9 Cocktails gets consumers thirst for summertime.
Loyal 9's 'NSFW' hotline is meant to curb the winter blues / Credit: Diageo
Diageo’s vodka lemonade line, Loyal 9 Cocktails, has a scorching new hotline for those parched for an early taste of summer.
Designed like a dated phone sex hotline, the ‘LOYAL 9 HOT-NINE‘ delivers callers combating the winter blues, an immersive summer experience straight to their ears. The brand warns: the hotline is NSFW, standing for ”Not Safe for Winter,” of course.
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After dialing the number (1-833-468-6463), a seductive, sultry voice begins painting an audible picture of the sizzling months ahead: “Sunshine. Beach. Wet suit zipper. Lemonade ... Oscillating sprinkler. Can you feel the summer yet?“ the voice beckons. For a more incognito session, consumers can also text the hotline “summer.”
The 15-second spot, which debuts on Loyal 9 Cocktails’ Instagram account, offers viewers the same sleazy summer fantasy, as a palm tree lightly sways in the wind and the sunset paints the sky a candy orange hue.
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The campaign, created with No Fixed Address, extends to out-of-home components in the form of wild postings across New York’s SoHo, Union Square and Lower East Side neighborhoods, as well as across paid social channels.
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