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Latest marketing and advertising news for Burberry, including insights and opinions.

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chinese new year

‘No sweetness without bitterness’: Burberry urges positivity in Chinese New Year ad

‘Winning the millennial playbook’: Burberry – what’s gone right?

Meet The Drum Marketing USA Awards judges: Pinterest, Diageo, Coty, Accion

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot

Burberry follows in the footsteps of D&G by offending Chinese social media users

Burberry appoints new CMO in ex-Calvin Klein marketer Rod Manley

Burberry Christmas ad tears up clichés by embracing British eccentricity

Burberry fashions fresh approach with Instagram product launches

Burberry vows to stop burning unsold goods and using real fur

Burberry drafts Peter Saville for a simplified graphic identity

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

Burberry CMO Sarah Manley to exit following Christopher Bailey departure

The Drum Network

Can luxury retailers recreate the in-store experience online?

The Drum Network

How to shape your customer experience with big data

Dolce & Gabbana

Why Western brands need to abandon outdated ideas and embrace modern China

Chinese luxury shopping returns to growth but how can brands build on the momentum?

Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce

How chatbots will revolutionize holiday shopping

Sainsbury's wins the Christmas YouTube battle in the UK, beating John Lewis' #BusterTheBoxer...

How digital is ‘devaluing’ luxury fashion brands and what marketers can do about it

Can Burberry’s new ‘Transformation Management Office’ make its marketing work harder?

Ad of the Day: The star-studded 'Tale of Thomas Burberry' kicks off Christmas campaign season

Alibaba streams eight-hour shoppable catwalk online featuring Burberry and La Perla

Burberry sales expected to grow as Brexit uncertainty continues to devalue the pound

Mr Porter launches 'first of its kind' shoppable Apple TV app

Luxury brands are using programmatic, but it doesn’t ensure the same stand-out impact as a...

Creative Works featuring: Burberry, Fabula, Strawman, Bray Leino and more

Burberry reveals campaign it hopes will woo shoppers to first ‘straight-to-consumer’ collection...

Burberry turns to Pinterest to host global personalised ‘Cat Lashes’ mascara campaign

As Burberry’s Bailey experiment draws to a close how can the brand heal its wounds?

Burberry names new CEO as Christopher Bailey steps back to focus on design

Burberry returns to artistic roots in latest campaign following technological ventures

Burberry downplays future prospects amid worse than expected decline in profits

Burberry first to create a 'Snapcode' on its products to nudge shoppers onto Snapchat Discover...

Will the luxury market’s exclusivity always rail against the inclusivity of digital?