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Burberry

Latest marketing and advertising news for Burberry, including insights and opinions.

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chinese new year

‘No sweetness without bitterness’: Burberry urges positivity in Chinese New Year ad

20 January 2021

‘Winning the millennial playbook’: Burberry – what’s gone right?

17 July 2019

Meet The Drum Marketing USA Awards judges: Pinterest, Diageo, Coty, Accion

04 February 2019

Chris Moody: Why brands should get a bit more Rive Gauche with their identities

21 January 2019

Why Burberry’s Chinese New Year campaign doesn’t quite hit the spot

08 January 2019

Burberry follows in the footsteps of D&G by offending Chinese social media users

08 January 2019

Burberry appoints new CMO in ex-Calvin Klein marketer Rod Manley

20 December 2018

Burberry Christmas ad tears up clichés by embracing British eccentricity

16 November 2018

Burberry fashions fresh approach with Instagram product launches

31 October 2018

Burberry vows to stop burning unsold goods and using real fur

06 September 2018

Burberry drafts Peter Saville for a simplified graphic identity

02 August 2018

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

19 July 2018

Burberry CMO Sarah Manley to exit following Christopher Bailey departure

27 February 2018

The Drum Network

Can luxury retailers recreate the in-store experience online?

14 November 2017

The Drum Network

How to shape your customer experience with big data

09 October 2017

Dolce & Gabbana

Why Western brands need to abandon outdated ideas and embrace modern China

11 May 2017

Chinese luxury shopping returns to growth but how can brands build on the momentum?

15 February 2017

Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce

19 January 2017

How chatbots will revolutionize holiday shopping

06 December 2016

Sainsbury's wins the Christmas YouTube battle in the UK, beating John Lewis' #BusterTheBoxer...

06 December 2016

How digital is ‘devaluing’ luxury fashion brands and what marketers can do about it

05 December 2016

Can Burberry’s new ‘Transformation Management Office’ make its marketing work harder?

09 November 2016

Ad of the Day: The star-studded 'Tale of Thomas Burberry' kicks off Christmas campaign season

01 November 2016

Alibaba streams eight-hour shoppable catwalk online featuring Burberry and La Perla

24 October 2016

Burberry sales expected to grow as Brexit uncertainty continues to devalue the pound

17 October 2016

Mr Porter launches 'first of its kind' shoppable Apple TV app

30 September 2016

Luxury brands are using programmatic, but it doesn’t ensure the same stand-out impact as a...

31 August 2016

Creative Works featuring: Burberry, Fabula, Strawman, Bray Leino and more

22 August 2016

Burberry reveals campaign it hopes will woo shoppers to first ‘straight-to-consumer’ collection...

16 August 2016

Burberry turns to Pinterest to host global personalised ‘Cat Lashes’ mascara campaign

10 August 2016

As Burberry’s Bailey experiment draws to a close how can the brand heal its wounds?

13 July 2016

Burberry names new CEO as Christopher Bailey steps back to focus on design

11 July 2016

Burberry returns to artistic roots in latest campaign following technological ventures

01 June 2016

Burberry downplays future prospects amid worse than expected decline in profits

18 May 2016

Burberry first to create a 'Snapcode' on its products to nudge shoppers onto Snapchat Discover...

04 April 2016

Will the luxury market’s exclusivity always rail against the inclusivity of digital?

18 March 2016