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Burberry

Latest marketing and advertising news for Burberry, including insights and opinions.

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Burberry drafts Peter Saville for a simplified graphic identity

Burberry burning £28m of stock to 'protect its brand' could have the opposite effect

Burberry CMO Sarah Manley to exit following Christopher Bailey departure

27 February 2018

The Drum Network

Can luxury retailers recreate the in-store experience online?

14 November 2017

The Drum Network

How to shape your customer experience with big data

09 October 2017

Why Western brands need to abandon outdated ideas and embrace modern China

Chinese luxury shopping returns to growth but how can brands build on the momentum?

15 February 2017

Burberry’s forthcoming mobile app designed to ‘build connection’ with consumers over commerce

19 January 2017

How chatbots will revolutionize holiday shopping

06 December 2016

Sainsbury's wins the Christmas YouTube battle in the UK, beating John Lewis' #BusterTheBoxer...

06 December 2016

How digital is ‘devaluing’ luxury fashion brands and what marketers can do about it

05 December 2016

Can Burberry’s new ‘Transformation Management Office’ make its marketing work harder?

09 November 2016

Ad of the Day: The star-studded 'Tale of Thomas Burberry' kicks off Christmas campaign season

01 November 2016

Alibaba streams eight-hour shoppable catwalk online featuring Burberry and La Perla

24 October 2016

Burberry sales expected to grow as Brexit uncertainty continues to devalue the pound

17 October 2016

Mr Porter launches 'first of its kind' shoppable Apple TV app

30 September 2016

Luxury brands are using programmatic, but it doesn’t ensure the same stand-out impact as a...

Creative Works featuring: Burberry, Fabula, Strawman, Bray Leino and more

Burberry reveals campaign it hopes will woo shoppers to first ‘straight-to-consumer’ collection...

Burberry turns to Pinterest to host global personalised ‘Cat Lashes’ mascara campaign

As Burberry’s Bailey experiment draws to a close how can the brand heal its wounds?

Burberry names new CEO as Christopher Bailey steps back to focus on design

Burberry returns to artistic roots in latest campaign following technological ventures

Burberry downplays future prospects amid worse than expected decline in profits

Burberry first to create a 'Snapcode' on its products to nudge shoppers onto Snapchat Discover...

Will the luxury market’s exclusivity always rail against the inclusivity of digital?

Burberry drafts in Apple TV for a shoppable catwalk experience

20 February 2016

Burberry to sell catwalk collections straightaway to capitalise on digital buzz

05 February 2016

Most of Burberry’s online store traffic now comes from mobile

14 January 2016

Burberry arrives on Apple TV live stream of its men's fashion show

10 January 2016

JW Anderson to livestream men's runway show on Grindr

07 January 2016

The Drum's New Year Honours 2015: From Alphabet to Burberry - a look at this year's best brands

23 December 2015

Burberry partners with DreamWorks for interactive OOH campaign

14 December 2015

How luxury brands are balancing the digital tightrope between aspirational image and conversation

07 December 2015

Burberry invites the public to join its festive fashion shoot in 'The Burberry Booth'

24 November 2015

Burberry on why it was ‘confusing’ its customers

12 November 2015