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Ads of the Week: Burberry follows ‘Open Spaces’ and Dole prints posters with fruit ink


By Amy Houston, Senior Reporter

October 5, 2022 | 6 min read

There’s also a zombie musical from freelancing platform Upwork and Dove’s collaboration with Epic Games highlighting a lack of diversity in gaming.


Burberry follows 'Open Space' with 'Night Creatures' / Burberry

Every Wednesday, The Drum picks the top global campaigns from our Creative Works. Submit your work here.

This week, Burberry follows up ’Open Spaces’ with an equally beautiful film called ’Night Creatures’, Dole Sunshine Company prints ‘Malnutrition Labels’ with fruit waste ink and Burger King pokes fun at ’other people’ situations.

Burberry: Night Creatures by Megaforce

Following on from last year’s highly acclaimed ‘Open Spaces’ film, luxury fashion house Burberry has released the latest installment of the dreamlike series.

Dole Sunshine Company: Malnutrition Labels, Nutritional Ink by St Luke’s

Dole Sunshine Company has created screen-printed posters using ink derived from real fruit waste. These were then placed next to fast-food trucks and vending machines in an effort to highlight the amount of unhealthy food Brits consume.

Burger King: Smart People Have Our App by BBH


Burger King has poked fun at ‘things other people do’, such as clapping when the plane lands or wearing fake glasses, to promote its app in the UK.

Upwork: This is How We Work Now by Alto

Freelancing platform Upwork kicked off spooky season with a comical ad that makes a song and dance about how the old ways of working are dead – literally.

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Dove: Real Virtual Beauty by Lola MullenLowe Madrid

62% of women feel misrepresented in video games. To try rectify this, Dove has partnered with Epic Games’ Unreal Engine’s education team and Women in Games to create a series of avatars that better reflect the spectrum of players.

Certified Sports: Dropped by Robert Sanderson

A harrowing short film from the non-profit organization Certified Sports details the impact of being dropped from a football club at a young age and the repercussions for players.

Vodafone: GigaHome by Grey London

Vodafone has launched its GigaHome service in Ireland with this tearjerker that focuses on the relationship between a dad and his daughter.

Suicide&Co: Words Unspoken by Harbour

Clear Channel

The mental health charity has launched an out-of-home campaign featuring emotionally charged letters written by bereaved friends and relatives.

Pepsi: Footloose by PepsiCo

Pepsi looks to get TikTok dancing to pop star Chlöe’s modern take on Footloose as it launches three limited-time-only soda flavors.

Ikea: It Won’t Feel Like Home, ‘til It Feels Like You by Mother London

Ikea has rolled out a new campaign that shows how a home can feel hostile until you make the touches that reflect who you are.

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