Burberry takes inspiration from Japanese skating culture
British fashion house Burberry has released a stylish film to promote its highly-anticipated collaboration with Amsterdam’s Pop Trading Company store.
Directed by Colin Read, who is known for his work with Weezer, Converse and Radiohead, the spot is fast-paced, a little gritty, and plays into skateboarding culture. Throughout the film, viewers followed a group of young people as they skated through the evening.
Produced by Dutch agency Artillerie, the fashion campaign was inspired by ‘night-time cityscapes’ and explored Pop Trading Company’s connection with the Japanese skate scene – as well as featuring a heavy dose of Burberry’s heritage tartan check.
Dramatically inverting some of the footage and layering it over a 35mm-style filter gave the film a retro feel in a nod to the 1990s.
In October last year, the luxury fashion house released ‘Open Spaces’ – a choreographed ad that leaned on the brand’s heritage of creating iconic outerwear and encouraged its consumers to embrace nature and explore new places.
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The video featured four bold individuals bounding weightlessly through fields, stepping through a towering forest and floating beautifully over a cliff edge.