Burberry takes inspiration from Japanese skating culture
British fashion house Burberry has released a stylish film to promote its highly-anticipated collaboration with Amsterdam’s Pop Trading Company store.
Directed by Colin Read, who is known for his work with Weezer, Converse and Radiohead, the spot is fast-paced, a little gritty, and plays into skateboarding culture. Throughout the film, viewers followed a group of young people as they skated through the evening.
Produced by Dutch agency Artillerie, the fashion campaign was inspired by ‘night-time cityscapes’ and explored Pop Trading Company’s connection with the Japanese skate scene – as well as featuring a heavy dose of Burberry’s heritage tartan check.
Dramatically inverting some of the footage and layering it over a 35mm-style filter gave the film a retro feel in a nod to the 1990s.
In October last year, the luxury fashion house released ‘Open Spaces’ – a choreographed ad that leaned on the brand’s heritage of creating iconic outerwear and encouraged its consumers to embrace nature and explore new places.
The video featured four bold individuals bounding weightlessly through fields, stepping through a towering forest and floating beautifully over a cliff edge.
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