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Blockchain

Latest marketing and advertising news for Blockchain, including insights and opinions.

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Digital Transformation Festival

David Katz, the Plastic Bank and battling poverty with blockchain

What Foodpanda's blockchain out of home pilot means for the future of media

Reality show platform uses blockchain to create movies and sports shows

Manchester City

Manchester City signs Superbloke as official blockchain-based partner to target Asian fans

William Shatner robs a bank when he should be trading cryptocurrency with Blockchain.com

Why is Amazon hiring blockchain experts for its advertising division?

People on the Move

WPP's global client lead Gowthaman Ragothaman exits for programmatic blockchain startup

McDonald’s, Nestlé and Virgin Media trial blockchain in media buys

PepsiCo and Mindshare programmatic blockchain test drives 28% efficiency lift

Promoted

The big three: Adtech's latest influences

'Stepping backward': why blockchain in marketing isn't the answer yet

Bollocks-chain: the forlorn search for blockchain's marketing purpose at SXSW

Promoted

The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

Comcast aims to bolster data sharing in advanced TV with Blockgraph

The Marketing Group (RYVL) makes €4.8m Blockchain Nordic acquisition

New blockchain programmatic consortium gets backing from Dentsu Aegis Network

The Drum Network

How Blockchain could benefit sports marketing

Imogen Heap and Aesop reveal scheme to help make artist pay more transparent

The Drum Network

Isobar launches Blockchain Playbook to help marketers embrace technology

gary vaynerchuk

The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

Will brands be able to define digital experience in 2019?

Untested and unproven, but Mindshare has high hopes for its blockchain project

How blockchain bridges the digital divide for e-commerce in emerging markets

Is blockchain the answer for increasing trust in digital advertising?

MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s blockchain programmatic...

JD.com launches open blockchain technology platform

Our industry is broken: how blockchain will impact marketing

Unilever backs blockchain pilot platform in Singapore

How AB InBev is using programmatic to save up to 30% on media spend

IBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly Clark and Unilever as...

Promoted

How Edgar Allan Poe inspired a composer to build a blockchain platform for creatives

Mary Keane Dawson: Blockchain Week and what I learned from it

YouGov is pitching its GDPR-compliant blockchain targeting tool as a ‘boon’ for publishers

Alibaba launches blockchain technology to improve supply chain integrity and enhance trust...

Ad of the Day: TD Ameritrade places visual ad in blockchain with ASCII art

Nyiax and Rebel AI ink verification partnership