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Blockchain

Latest marketing and advertising news for Blockchain, including insights and opinions.

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Our industry is broken: how blockchain will impact marketing

Unilever backs blockchain pilot platform in Singapore

How AB InBev is using programmatic to save up to 30% on media spend

IBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly Clark and Unilever as...

How Edgar Allan Poe inspired a composer to build a blockchain platform for creatives

Mary Keane Dawson: Blockchain Week and what I learned from it

YouGov is pitching its GDPR-compliant blockchain targeting tool as a ‘boon’ for publishers

Alibaba launches blockchain technology to improve supply chain integrity and enhance trust...

Ad of the Day: TD Ameritrade places visual ad in blockchain with ASCII art

Nyiax and Rebel AI ink verification partnership

Digital media transparency has an immediate solution... and no, it’s not blockchain

IBM and Salon Media harness blockchain to combat ad fraud

Havas moves into cryptocurrency space with blockchain comms division

Blockchain – slow and steady wins the race

The Next Web launches Hard Fork news brand to decrypt crypto and blockchain

Xyo Networks appoints Collete Davis as brand ambassador

The Marketing Group develops blockchain enabled advertising campaign

How Google aims to win-over both skeptical advertisers and consumers, plus a look inside its...

Coca-Cola turns to blockchain in fight against forced labour

AppNexus CEO Brian O'Kelley: 'For me, the crypto ICO is a terrifying trend'

Blockchain ‘likely to happen’ where transactions are expensive or complicated: Parsec

Vuulr launches EMA Asia to promote single cohesive standard in exporting film and TV content...

How to tell when someone is talking BS about blockchain

Blockchain: the answer to programmatic advertising’s woes?

Unilever and IBM's blockchain experiment: a silver bullet for digital or a 'glitzy' quick fix?

28 February 2018

Kelvin MacKenzie’s son unveils blockchain firm Fenestra to tackle ad transparency

19 February 2018

Is Singapore Airlines' blockchain-based loyalty program a good move for consumers and the...

15 February 2018

Washington Post adtech lead Jarrod Dicker departs to head up blockchain firm

14 February 2018

JW Player and SpotX ink video player bidding agreement

12 February 2018

The Drum Digital Trading Awards judges discuss programmatic, omnichannel planning and blockchain

12 February 2018

Unilever pledges to cut ties with ‘platforms that create division’

12 February 2018

Influencer platform Jet8 to complete initial coin offering

05 February 2018

Arsenal secures Blockchain partner CashBet Coin, a gaming cryptocurrency

25 January 2018

Blockchain takes on ad fraud and the Google-Facebook duopoly

22 January 2018

A picture's worth: Kodak and Wenn Digital launch photocentric blockchain initiative + cryptocurrency...

09 January 2018

Truth adds digital veterans including Jonathan Durden and Mimi Turner to board

05 January 2018