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Blockchain

Latest marketing and advertising news for Blockchain, including insights and opinions.

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PepsiCo and Mindshare programmatic blockchain test drives 28% efficiency lift

The big three: Adtech's latest influences

'Stepping backward': why blockchain in marketing isn't the answer yet

Bollocks-chain: the forlorn search for blockchain's marketing purpose at SXSW

The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

24 January 2019

Comcast aims to bolster data sharing in advanced TV with Blockgraph

21 December 2018

The Marketing Group (RYVL) makes €4.8m Blockchain Nordic acquisition

07 December 2018

New blockchain programmatic consortium gets backing from Dentsu Aegis Network

09 November 2018

The Drum Network

How Blockchain could benefit sports marketing

31 October 2018

Imogen Heap and Aesop reveal scheme to help make artist pay more transparent

25 October 2018

The Drum Network

Isobar launches Blockchain Playbook to help marketers embrace technology

19 October 2018

The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

18 October 2018

Will brands be able to define digital experience in 2019?

02 October 2018

Untested and unproven, but Mindshare has high hopes for its blockchain project

27 September 2018

How blockchain bridges the digital divide for e-commerce in emerging markets

24 September 2018

Is blockchain the answer for increasing trust in digital advertising?

10 September 2018

MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s blockchain programmatic...

06 September 2018

JD.com launches open blockchain technology platform

Our industry is broken: how blockchain will impact marketing

Unilever backs blockchain pilot platform in Singapore

How AB InBev is using programmatic to save up to 30% on media spend

IBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly Clark and Unilever as...

How Edgar Allan Poe inspired a composer to build a blockchain platform for creatives

Mary Keane Dawson: Blockchain Week and what I learned from it

YouGov is pitching its GDPR-compliant blockchain targeting tool as a ‘boon’ for publishers

Alibaba launches blockchain technology to improve supply chain integrity and enhance trust...

Ad of the Day: TD Ameritrade places visual ad in blockchain with ASCII art

Nyiax and Rebel AI ink verification partnership

Digital media transparency has an immediate solution... and no, it’s not blockchain

IBM and Salon Media harness blockchain to combat ad fraud

Havas moves into cryptocurrency space with blockchain comms division

Blockchain – slow and steady wins the race

The Next Web launches Hard Fork news brand to decrypt crypto and blockchain

Xyo Networks appoints Collete Davis as brand ambassador

The Marketing Group develops blockchain enabled advertising campaign

How Google aims to win-over both skeptical advertisers and consumers, plus a look inside its...