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Blockchain

Latest marketing and advertising news for Blockchain, including insights and opinions.

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David Katz, the Plastic Bank and battling poverty with blockchain

27 January 2021

What Foodpanda's blockchain out of home pilot means for the future of media

10 March 2020

Reality show platform uses blockchain to create movies and sports shows

29 October 2019

Manchester City

Manchester City signs Superbloke as official blockchain-based partner to target Asian fans

26 August 2019

William Shatner robs a bank when he should be trading cryptocurrency with Blockchain.com

16 August 2019

Why is Amazon hiring blockchain experts for its advertising division?

14 August 2019

People on the Move

WPP's global client lead Gowthaman Ragothaman exits for programmatic blockchain startup

30 July 2019

McDonald’s, Nestlé and Virgin Media trial blockchain in media buys

16 July 2019

PepsiCo and Mindshare programmatic blockchain test drives 28% efficiency lift

06 May 2019

Promoted

The big three: Adtech's latest influences

24 April 2019

'Stepping backward': why blockchain in marketing isn't the answer yet

02 April 2019

Bollocks-chain: the forlorn search for blockchain's marketing purpose at SXSW

15 March 2019

Promoted

The Drum Predictions 2019 on privacy, trust, voice and people: 'the year for actions, not words'...

24 January 2019

Comcast aims to bolster data sharing in advanced TV with Blockgraph

21 December 2018

The Marketing Group (RYVL) makes €4.8m Blockchain Nordic acquisition

07 December 2018

New blockchain programmatic consortium gets backing from Dentsu Aegis Network

09 November 2018

The Drum Network

How Blockchain could benefit sports marketing

31 October 2018

Imogen Heap and Aesop reveal scheme to help make artist pay more transparent

25 October 2018

The Drum Network

Isobar launches Blockchain Playbook to help marketers embrace technology

19 October 2018

gary vaynerchuk

The Drum’s Diane Young in conversation with Gary Vaynerchuk on blockchain

18 October 2018

Will brands be able to define digital experience in 2019?

02 October 2018

Untested and unproven, but Mindshare has high hopes for its blockchain project

27 September 2018

How blockchain bridges the digital divide for e-commerce in emerging markets

24 September 2018

Is blockchain the answer for increasing trust in digital advertising?

10 September 2018

MediaMath, Integral Ad Science, and Rubicon Project join Mindshare’s blockchain programmatic...

06 September 2018

JD.com launches open blockchain technology platform

20 August 2018

Our industry is broken: how blockchain will impact marketing

31 July 2018

Unilever backs blockchain pilot platform in Singapore

16 July 2018

How AB InBev is using programmatic to save up to 30% on media spend

20 June 2018

IBM and Mediaocean ink blockchain partnership with Kellogg's, Kimberly Clark and Unilever as...

19 June 2018

Promoted

How Edgar Allan Poe inspired a composer to build a blockchain platform for creatives

06 June 2018

Mary Keane Dawson: Blockchain Week and what I learned from it

31 May 2018

YouGov is pitching its GDPR-compliant blockchain targeting tool as a ‘boon’ for publishers

01 May 2018

Alibaba launches blockchain technology to improve supply chain integrity and enhance trust...

30 April 2018

Ad of the Day: TD Ameritrade places visual ad in blockchain with ASCII art

26 April 2018

Nyiax and Rebel AI ink verification partnership

20 April 2018