Blockchain Brand Strategy Gaming

GameStop officially launches its own NFT marketplace


By Webb Wright, NY Reporter

October 31, 2022 | 3 min read

The new platform, developed in collaboration with blockchain company ImmutableX, is designed to make NFTs accessible to tens of millions of gamers in the US.


GameStop launched the beta version of its NFT marketplace earlier this year / Adobe Stock

Video game retail giant GameStop has officially launched its NFT marketplace in partnership with Immutable X, a layer 2 blockchain built upon Ethereum.

In a statement released this afternoon, GameStop said that its new NFT platform “unlocks access to web3 games and millions of world-class, NFT gaming assets to more than 50 million GameStop players and GameStop Powerup Pro loyalty customers across the United States.”

The brand also said that the platform will allow for completely gas-free (meaning feeless) and carbon-neutral NFT minting and trading, which could help to attract some new customers to the NFT space.

“Today’s launch of the GameStop NFT Marketplace means that we can now provide access to millions of additional NFTs [and] more of the top web3 games being developed today, while maintaining a best-in-class experience for players,” Robbie Ferguson, co-founder and president of ImmutableX, said in a statement. “We are excited to continue to deepen Immutable’s relationship with GameStop and are looking forward to building the future world of web3 gaming together.”

GameStop and ImmutableX originally announced their plans for their collaboratively developed NFT platform back in February; a beta version was launched in July. The two brands have also collaborated on a number of other recent projects, including the launch of a $100m grant meant to drive innovation among web3 gaming developers and creators.

GameStop clearly has ambitious plans for web3 that go beyond its new NFT marketplace. Earlier today, crypto exchange platform FTX teased an upcoming partnership with GameStop on its official Twitter account.

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