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augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

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L'Oreal is bringing its 'try before you buy' AR tech to Facebook

Meet the Voxels: Nickelodeon takes to AR and VR in new animated sitcom

Augmented reality needs to demonstrate consistent value and utility before mainstream adoption...

The Drum Network

Reynold Press provides customers with a look at what could be with new Augmented Reality app

As augmented reality becomes shareable reality, creatives will have more freedom than ever

The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook

How to immerse – and not irritate – consumers in augmented reality

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The Drum Network

The future lies in biometrics

The Drum Network

Retailers must skip AR and embrace VR

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

If you still think AR is just a novelty, you’re missing a trick

Coty unveils AR mirror that's activated when shoppers pick up a lipstick

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

The Weather Channel forecasts addition of immersive AR tech and Michelin partnership to ecosystem...

Snapchat's global ad product boss Peter Sellis on AR, Amazon and that redesign

Has Starbucks cracked the code in China?

Snapchat hosts Pokemon Go inspired AR Easter Egg hunt

Three things marketers should know about adopting augmented reality

Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

66% of voice-assisted device owners never purchase through them, says report

PGA Tour launches new augmented-reality app for a more immersive experience for golf fans

Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented reality-shopping experience

22 February 2018

The creative spirit in technology, according to The Drum Roses Creative Awards’ judges

20 February 2018

What we can expect to see at Mobile World Congress 2018

19 February 2018

‘It’s not the sexy side of AR’ that matters: three key takeaways from new report

05 February 2018

Google collaborates with Pepsi's Super Bowl campaign to provide VR experience

03 February 2018

Facebook India partners T-Hub to roll out an innovation programme to foster AR and VR

25 January 2018

Marketers risk devaluing the potential of AR if rushed, finds new report

18 January 2018

The Drum Network

Brands should focus on digital improvement more than innovation in 2018, say consumers

18 December 2017

Snapchat opens up AR development to all creators with Lens Studio launch

14 December 2017

Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

13 December 2017