Skip to content

Digital
Transformation
Festival

16 March - 24 April 2020

Coming Up

8 Apr 10:00 BST / 05:00 EST

Virtual Reality View: A conversation with VMLY&R's Gracie Page

FEATURING

Stephen Lepitak

Editor at The Drum

Gracie Page

Emerging Technology Director at VMLY&R London

augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

Never miss a beat, sign up to your newsletter

L’Oreal signs up for Pinterest’s roll out of AR tech

28 January 2020

Samsung Thailand raises awareness of endangered animals with SanctuARy experience

24 January 2020

WFA Global Marketer of the Year

L’Oréal’s Lubomira Rochet on designing a beauty tech blueprint

14 January 2020

Five advertising trends for 2020 from Australasia’s top creatives

12 December 2019

Artificial Intelligence

Humans to remain at the forefront of healthcare even as machines become smarter

27 November 2019

AR: a tool, a gimmick, a way to see the world

04 November 2019

Meredith Corporation

Meredith is pitching beauty advertisers AR try-on experiences

24 September 2019

South Korea restores historic gate with augmented and virtual reality to promote lost cultural...

17 September 2019

Augmented reality – Apple makes it almost reality?

11 September 2019

Coca-Cola embraces augmented reality with interactive experience

10 September 2019

The Drum Social Buzz Awards

Facebook's Steve Hatch to chair The Drum Social Buzz Awards 2019

11 July 2019

Conversion rates triple when L’Oréal uses AR tech to showcase products

02 July 2019

Live Nation brings the concert experience to life with new AR products for brands

20 June 2019

augmented reality

Cost and technical issues biggest augmented reality ad challenges facing creatives

19 June 2019

What are the opportunities in virtual reality and augmented reality for marketers in creating...

28 May 2019

Charity Fundraising

Movable Ink brings AR fun, and more funds, to The Movember Foundation

11 April 2019

The Drum Network

AR: the superpower for brands

19 March 2019

The Drum Network

AR brings Maddox Gallery’s floral display to life

19 February 2019

The Drum Network

Will virtual and augmented reality change the world of banking?

28 December 2018

augmented reality

Blippar warns shareholders it is facing insolvency

09 December 2018

Bandai Namco says it tackled brand awareness issues by bringing its games to life with AR

28 November 2018

Snap onboards global agency partners for AR Lenses creator programme

20 November 2018

AR marketing is happening right now: three ways you can win over Gen Z

25 September 2018

augmented reality

USA Today creates AR experience exploring Chicago underbelly to promote The City podcast

17 September 2018

Mastercard rolls out Facebook AR experience for the 2018 Asian Games

28 August 2018

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

09 August 2018

Meet the Voxels: Nickelodeon takes to AR and VR in new animated sitcom

03 August 2018

Augmented reality needs to demonstrate consistent value and utility before mainstream adoption...

25 July 2018

The Drum Network

Reynold Press provides customers with a look at what could be with new Augmented Reality app

18 July 2018

As augmented reality becomes shareable reality, creatives will have more freedom than ever

17 July 2018

Promoted

The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

26 June 2018

augmented reality

Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook

25 June 2018

How to immerse – and not irritate – consumers in augmented reality

19 June 2018

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

18 June 2018

Sports Marketing

ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed

13 June 2018

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

11 June 2018

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.

or