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Categories Marketing Agencies Creative Media Sustainability Technology

Augmented reality

Augmented Reality (AR) is transforming the marketing landscape and providing brands with new opportunities to reach and engage customers.

With its ability to create immersive and interactive experiences, Augmented Reality has the potential to drive increased engagement, sales, and brand awareness for companies that embrace it.

Duracell campaign hero image
Premium Item

02 Nov 2023

7 min read
Duracell’s TikTok games charged up its organic reach ahead of Christmas campaign
TikTok
A phone playing Pokemon Go in a park

23 Aug 2023

4 min read
A new reality for AR arrives as ads bring fresh rewards
The Drum Network
An eye, in a shaft of light

04 Aug 2023

6 min read
As attention spans drop to 1 second, can AR stop the scroll?
The Drum Network
Snap Retail event photo

27 Jul 2023

5 min read

Sponsored

Peak season is fast approaching – here’s how to use social shopping to get ahead
Promoted
A phone showing lens flare

26 Jul 2023

5 min read
How retail brands will redefine the customer journey in the age of ‘AR everywhere’
The Drum Network
Zappar sustainability AR campaign

22 Jun 2023

7 min read
Introducing the ‘endless shelf’: 5 ways AR can level up your sustainability efforts
The Drum Network
Apple's new Vision Pro headset

14 Jun 2023

4 min read
Why wait for Apple’s Vision Pro? Now’s the time for affordable spatial computing
The Drum Network
Apple's new Vision Pro headset

07 Jun 2023

5 min read
How to cultivate the right headspace for Apple’s Vision Pro headset
The Drum Network
Apple store

06 Jun 2023

6 min read
Apple sets new vision for future of computing & opens new opportunities for brands
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024