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augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

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With stores and salons closed, Coty puts a new face on innovation

Making the unreal, real: designing for ‘extended reality’

How the top 3 marketing tricks of 2020 can make Halloween a treat

consumer behaviour

Lowe’s innovation exec on why it was built for the Covid-era consumer

Asos is using AR to promote and sell fresh products in lockdown

L’Oreal signs up for Pinterest’s roll out of AR tech

Samsung Thailand raises awareness of endangered animals with SanctuARy experience

WFA Global Marketer of the Year

L’Oréal’s Lubomira Rochet on designing a beauty tech blueprint

Five advertising trends for 2020 from Australasia’s top creatives

Artificial Intelligence

Humans to remain at the forefront of healthcare even as machines become smarter

AR: a tool, a gimmick, a way to see the world

Meredith Corporation

Meredith is pitching beauty advertisers AR try-on experiences

South Korea restores historic gate with augmented and virtual reality to promote lost cultural...

Augmented reality – Apple makes it almost reality?

Coca-Cola embraces augmented reality with interactive experience

The Drum Social Buzz Awards

Facebook's Steve Hatch to chair The Drum Social Buzz Awards 2019

Conversion rates triple when L’Oréal uses AR tech to showcase products

Live Nation brings the concert experience to life with new AR products for brands

augmented reality

Cost and technical issues biggest augmented reality ad challenges facing creatives

What are the opportunities in virtual reality and augmented reality for marketers in creating...

Charity Fundraising

Movable Ink brings AR fun, and more funds, to The Movember Foundation

The Drum Network

AR: the superpower for brands

The Drum Network

AR brings Maddox Gallery’s floral display to life

The Drum Network

Will virtual and augmented reality change the world of banking?

augmented reality

Blippar warns shareholders it is facing insolvency

Bandai Namco says it tackled brand awareness issues by bringing its games to life with AR

Snap onboards global agency partners for AR Lenses creator programme

AR marketing is happening right now: three ways you can win over Gen Z

augmented reality

USA Today creates AR experience exploring Chicago underbelly to promote The City podcast

Mastercard rolls out Facebook AR experience for the 2018 Asian Games

L'Oreal is bringing its 'try before you buy' AR tech to Facebook

Meet the Voxels: Nickelodeon takes to AR and VR in new animated sitcom

Augmented reality needs to demonstrate consistent value and utility before mainstream adoption...

The Drum Network

Reynold Press provides customers with a look at what could be with new Augmented Reality app

As augmented reality becomes shareable reality, creatives will have more freedom than ever

Promoted

The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets