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augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

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The new reality is here, finally

13 December 2017

Why 2018 will be the year of augmentation

06 December 2017

Starbucks launches interactive coffee experience in Shanghai as it boosts presence in China

05 December 2017

After a turbulent year, here's five reasons to be optimistic about marketing in 2018

04 December 2017

AR presents infinite opportunities for brands, but are creatives ready for an augmented future?

27 November 2017

Just Eat embraces AR to shower Facebook users in its food

24 November 2017

BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens

22 November 2017

Adapt or die: How technology is transforming in-store shopping experiences

20 November 2017

The c-suite is paralysed with fear, finds new report on digital transformation

14 November 2017

Myer brings Christmas decorations to life in festive campaign

14 November 2017

The argument for augmented intelligence

08 November 2017

Snapchat's first sponsored World Lens lets Stranger Things fans enter the 'Upside Down'

27 October 2017

FC Bayern Munich rolls out augmented reality feature to offer fans personalised selfies with...

18 October 2017

Snapchat's AR feature helps it march ahead of rivals Facebook and Apple for daily users

07 October 2017

The Drum Network

The Contributor Network: The evolution of online retail and hungover takeaways from BrightonSEO

02 October 2017

Snapchat debuts Sponsored 3D World Lenses at Advertising Week New York

28 September 2017

AI can't replace the human mind says MRM Meteorite chief

14 September 2017

China's retailers lead in augmented and virtual reality but the rest of the world follows closely

12 September 2017

Google introduces its new augmented reality platform, ARCore

02 September 2017

General Motors launches mixed reality showroom with Dentsu Aegis Network

Game of Thrones rolls out AR camera effect on Facebook

Facebook set to expand inventory with augmented reality glasses

WCRS director of technology and innovation on out of home advertising and how AR has changed...

Adobe's senior strategic business development manager on artificial intelligence and integrating...

Snapchat's e-commerce boss says World Lenses could transform how brands convert online shoppers

Blippar debuts AR face profiles with bubble halos

Disney and Lenovo reveal augmented reality games including Star Wars holochess

Heathrow adopts augmented reality as hunt for the Mr Men ignites airport adventure

Estée Lauder and ModiFace create chatbot that lets customers try on lipstick virtually

Acura puts influencers in the driver’s seat in an AR livestream race on Facebook

Did Pokemon Go really change how marketers view augmented reality?

Mother banks on VR and AR with investment in Dream Reality Interactive

Super Mario Bros recreated on Microsoft HoloLens in augmented reality demo

Manchester United's Indian partner Apollo Tyres launches augmented reality app

Majority of VR users say it will revitalise media, education, work, social interaction, travel...

Virtual Reality can rejuvenate advertising but it won’t solve every business problem, says...

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