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augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

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Promoted

The Drum @ Cannes Lions 2018: Every Xmas stocking this year will have affordable VR headsets

augmented reality

Big Bazaar engages consumers for Fifa World Cup with AR experience app on Facebook

How to immerse – and not irritate – consumers in augmented reality

L'Oréal wants to marry AR and personalisation with a FaceTime-style beauty assistant

Sports Marketing

ITV and FA tested virtual stadium perimeter ads during England game – and no one noticed

Snap's David Norris: self-serve shift will help brands see AR lenses as 'media opportunity'

The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The Drum Network

The future lies in biometrics

The Drum Network

Retailers must skip AR and embrace VR

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

If you still think AR is just a novelty, you’re missing a trick

Coty unveils AR mirror that's activated when shoppers pick up a lipstick

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

The Weather Channel

The Weather Channel forecasts addition of immersive AR tech and Michelin partnership to ecosystem...

augmented reality

Snapchat's global ad product boss Peter Sellis on AR, Amazon and that redesign

Has Starbucks cracked the code in China?

augmented reality

Snapchat hosts Pokemon Go inspired AR Easter Egg hunt

Three things marketers should know about adopting augmented reality

Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

voice assistant

66% of voice-assisted device owners never purchase through them, says report

augmented reality

PGA Tour launches new augmented-reality app for a more immersive experience for golf fans

Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented reality-shopping experience

The creative spirit in technology, according to The Drum Roses Creative Awards’ judges

What we can expect to see at Mobile World Congress 2018

augmented reality

‘It’s not the sexy side of AR’ that matters: three key takeaways from new report

Google collaborates with Pepsi's Super Bowl campaign to provide VR experience

Facebook India partners T-Hub to roll out an innovation programme to foster AR and VR

Promoted

Marketers risk devaluing the potential of AR if rushed, finds new report

The Drum Network

Brands should focus on digital improvement more than innovation in 2018, say consumers

Snapchat opens up AR development to all creators with Lens Studio launch

Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

The new reality is here, finally

Why 2018 will be the year of augmentation

Starbucks launches interactive coffee experience in Shanghai as it boosts presence in China

After a turbulent year, here's five reasons to be optimistic about marketing in 2018

AR presents infinite opportunities for brands, but are creatives ready for an augmented future?

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More From our Open Mic Members

From our Open Mic Members

AliveNow - Creative Tech Studio

Leading web AR platform 8th Wall adds AliveNow as an official partner

AliveNow - Creative Tech Studio

BBC News collaborates with AliveNow to launch Instagram AR filters in 6 Indian languages