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augmented reality

Latest marketing and advertising news for augmented reality, including insights and opinions.

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The Drum @ Cannes Lions 2018: digital reality - ready or not, here we come

The Drum Network

The future lies in biometrics

The Drum Network

Retailers must skip AR and embrace VR

UEFA and Snap allow fans to hold the Champions League finals trophy in AR

If you still think AR is just a novelty, you’re missing a trick

Coty unveils AR mirror that's activated when shoppers pick up a lipstick

Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers

The Weather Channel forecasts addition of immersive AR tech and Michelin partnership to ecosystem...

Snapchat's global ad product boss Peter Sellis on AR, Amazon and that redesign

Has Starbucks cracked the code in China?

Snapchat hosts Pokemon Go inspired AR Easter Egg hunt

Three things marketers should know about adopting augmented reality

Snapchat's product boss Peter Sellis on marrying e-commerce and AR after that Nike triumph

66% of voice-assisted device owners never purchase through them, says report

PGA Tour launches new augmented-reality app for a more immersive experience for golf fans

Slam dunk commerce: Jordan Brand and R/GA debut Snapchat augmented reality-shopping experience

22 February 2018

The creative spirit in technology, according to The Drum Roses Creative Awards’ judges

20 February 2018

What we can expect to see at Mobile World Congress 2018

19 February 2018

‘It’s not the sexy side of AR’ that matters: three key takeaways from new report

05 February 2018

Google collaborates with Pepsi's Super Bowl campaign to provide VR experience

03 February 2018

Facebook India partners T-Hub to roll out an innovation programme to foster AR and VR

25 January 2018

Marketers risk devaluing the potential of AR if rushed, finds new report

18 January 2018

The Drum Network

Brands should focus on digital improvement more than innovation in 2018, say consumers

18 December 2017

Snapchat opens up AR development to all creators with Lens Studio launch

14 December 2017

Google Pixel shows off 'The Force' of its AR stickers in new Star Wars-themed spot

13 December 2017

The new reality is here, finally

13 December 2017

Why 2018 will be the year of augmentation

06 December 2017

Starbucks launches interactive coffee experience in Shanghai as it boosts presence in China

05 December 2017

After a turbulent year, here's five reasons to be optimistic about marketing in 2018

04 December 2017

AR presents infinite opportunities for brands, but are creatives ready for an augmented future?

27 November 2017

Just Eat embraces AR to shower Facebook users in its food

24 November 2017

BMW first brand to trial Snapchat’s ‘try-before-you-buy’ AR lens

22 November 2017

Adapt or die: How technology is transforming in-store shopping experiences

20 November 2017

The c-suite is paralysed with fear, finds new report on digital transformation

14 November 2017

Myer brings Christmas decorations to life in festive campaign

14 November 2017

The argument for augmented intelligence

08 November 2017

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