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Latest marketing and advertising news for betfair, including insights and opinions.

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Ahead of El Clásico FC Barcelona's Paulinho & Coutinho go incognito with help from Betfair

BetSafe elevates Conor McGregor’s private airline with messages to rile Floyd Mayweather

Paddy Power Betfair CEO succession confirmed with Peter Jackson replacing Breon Corcoran

Dynamo works his magic with Barcelona FC players in Betfair partnership

UK Top Shazamed Ads: Fiat 500 takes back the top spot as Fifa is knocked from the chart

'The time is ripe for a fresh approach to communications in this market,' says Betfair's brand...

Children on Twitter being 'bombarded' by gambling ads according to investigation

Will the merger of Paddy Power and Betfair shorten their odds of success?

22 February 2016

Paddy Power and Betfair raise the stakes with merger

08 September 2015

Paddy Power and Betfair agree terms on merger

Betfair appoints first CMO after axing brand director role

How brands slayed social media for St George's Day - Playstation, Durex, JustEat, Three, Hovis...

Betfair unveils ‘Betfair Predicts’ app to showcase the bookmaker’s general election odds in...

Cycle champ Victoria Pendleton switches saddles to enter Cheltenham 2016

Creative Showcase: Featuring Ogilvy & Mather New York, Grey London, 180LA and more

23 February 2015

Betfair revs up for The Cheltenham Festival with 'Tap Tap Boom' campaign

17 February 2015

Betfair gives London commuters a Friday the 13th 'lift' using a 'herd' of rally cars

13 February 2015

Betfair gives ATM users a surprise with Super Rich Cash Machine

18 September 2014

Better Together to win Scottish Independence Referendum according to PRCA lobbyist poll

16 September 2014

Betfair hit by ad ban for 'misleading' consumers

03 September 2014

Is Shapchat a good option for advertisers? Betfair, The Co-op, M&C Saatchi Mobile and more...

01 September 2014

Betfair takes bets on if Darling or Salmond will receive most Twitter mentions ahead of BBC...

Betfair takes giant octopus to The Open in latest stunt

Betfair to use Google Glass during live TV betting slots

Betfair rebrands as Bitefair in support of Luis Suarez ban

Let's try not to piss off the will of the people – Mark Borkowski on how Betfair's octopus...

Giant octopus plays table tennis in Betfair ad

Betfair responsible for the octopus in the middle of London – but break-down was genuine

Betfair marks Grand National with app pairing users up with horses to bet on

Betfair ups the marketing ante against Paddy Power at Cheltenham festival with Made in Chelsea...

Betfair set to use Snapchat to offer exclusive odds on Premier League fixtures

19 February 2014

BetFair's director of digital Ben Carter departs for Not On The High Street

07 December 2013

Betfair teams with Ball Street for alternative coverage of the World Cup draw

06 December 2013

Betfair launches ‘cash Out’ TV advertising campaign

19 November 2013

Betfair TV campaign released to promote 'anywhere' mobile casino

01 November 2013

Betfair celebrates England World Cup 2014 qualification with Wembley Tube marketing

16 October 2013