Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
6 Apr 09:00 GMT / 05:00 EST

Reimagining women’s sport…what do we need to do to change the game?

FEATURING
Tom Corbett
Group Head of Sponsorships and Media at Barclays
Eniola Aluko
Sporting Director at Aston Villa W.F.C
Gabi Mostert
Creative Director at Iris
Rebecca Stewart
Senior Reporter at The Drum

Dynamo works his magic with Barcelona FC players in Betfair partnership

Street magician Dynamo and Betfair, the official betting partner of FC Barcelona, have collaborated to help the team bond with a series of unconventional training techniques.

The #MagicOfBarça campaign has tasked the magician with helping meld the team using “visualisation techniques… the likes which have never been seen in football before”.

Back in February Dynamo touched down with players including Suárez, Piqué, Alba, Busquets and Sergi Roberto two weeks ahead of the club’s historic 6-1 comeback against PSG in the Champions League – a feat the magician appears to be taking credit for…

On the activity, Dynamo, said: “Working with Betfair and FC Barcelona has given me the chance to use a number of visualisation techniques that might seem a bit unusual to the players, but once they opened up to me, I was really able to unleash some potential in them that they didn’t know they had.”

Paul Gambrill, marketing director for Betfair, added: “Our partnership with FC Barcelona started at the beginning of this season and we’ve been working with the Club to promote our #MagicOfBarça campaign. To be able to bring together two world famous properties such as FC Barcelona and Dynamo strengthens our relationship with the club and fans by providing them with truly unique and magical experiences.”

Building upon the partnership, Betfair will touch down with fans with a series of undercover stunts.

It comes as the bookmaker looks to take a "fresh approach to communications," in a bid to stand out from a multitude of rivals.

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