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Creative Betfair FC Barcelona

Ahead of El Clásico FC Barcelona's Paulinho & Coutinho go incognito with help from Betfair

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By Rebecca Stewart | Trends Editor

April 9, 2018 | 2 min read

FC Barcelona​ and Real Madrid are poised to meet for the next El Clásico clash on 6 May, but in the meantime Barca partner Betfair has had some fun with a hypnotic campaign designed to "reward fans".

BARCELONA

The campaign was designed to show that's it's not only the players who have the power to influence the outcome of the game

During a unique training session at Ciutat Esportiva, Andrés Iniesta, Ivan Rakitić, Philippe Coutinho and more watched on as hypnotist Jeff Toussaint put some superfans under a spell that rendered them unable to recognise the players.

Toussaint is shown tricking the fans into believing an imposter is their ideal, while the real stars look on in disbelief.

The campaign was designed to show that's it's not only the players who have the power to influence the outcome of the game, underscoring the role fans have to play and why they too should be rewarded.

The spot promotes a competition from Betfair that will give fans around the world the chance to win an all-inclusive trip to watch the El Clásico fixture at Camp Nou.

Betfair: Under The Spell by CAA Sports Consulting

By Betfair

Overall Rating 4/5

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Creative Betfair FC Barcelona

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