By John McCarthy | Opinion editor

August 25, 2017 | 2 min read

Conor McGregor sponsor BetSafe hopes to provoke his ‘Big Money’ fight combatant Floyd ‘Money’ Mayweather by rebranding a private jet as ‘Notorious Airways’ to bring it in line with the Irishman’s trashtalk.

The signage on the unconventionally pimped out ride, in addition to carrying the McGregor and BetSafe brands, also features the message #49to1 – a reference to the fact the Irish man could stop Money’s 50-match victory streak.


The 32-seater luxury private jet carried boxing VIPs across the Atlantic to the Strip ahead of the fight on Saturday 26 August. Passengers included Betsafe ambassadors, boxer Tony Bellew and UFC fighter Jimi Manuwa and boxing promoter Eddie Hearn.

McGregor, playing on his raw charisma, took to another touching branded video, this time a plane safety video crammed with McGregorisms including “we’re not here to take part, we’re here to take over”.

BetSafe sits aside Monster and Beats by Dre as Conor McGregor partners. Earlier today The Drum explored the benefits for brands trying to jump into the discussion around the big fight, that sees UFC and boxing champions clash.

Marketing Conor McGregor Betfair

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